Tuckernuck

Aug 2026

Tuckernuck channels a nostalgic academic spirit in its Fall 2026 campaign, titled Collegiate Cool, which artfully balances prep-school heritage with a modern, relaxed sensibility. Photographed by Terence Connors, the editorial series leans into a cinematic visual language, utilizing soft light and natural light to capture the effortless camaraderie of youth. Through the creative lens of senior art director Brian Heiser and the keen eye of fashion editor Kat Lovelady, the project transforms traditional university settings into a backdrop for sophisticated, accessible luxury fashion. Models Aubrey O'Mahony and Merlijne Schorren navigate scenes ranging from wood-paneled libraries to historic stone archways, embodying a scholarly elegance that feels both grounded and aspirational. The styling prioritizes rich textures, showcasing cable-knit sweaters, classic trenches, and plaid tailoring that invite a sense of timeless comfort. By integrating live-action techniques with a clean, lifestyle-focused composition, the campaign successfully elevates the preppy aesthetic beyond mere tradition. The result is a cohesive narrative that emphasizes texture and character, portraying a world where collegiate life is defined by spontaneity, joy, and a penchant for classic design. This project serves as a compelling masterclass in visual storytelling for the luxury fashion house, bridging the gap between historical institutional settings and the dynamic, wearable reality of today's elevated campus style.

Lifestyle, Editorial

Natural light, Soft Light

Luxury Fashion Houses, Fashion