Tourism Australia
Featured Tourism Australia projects
This week's top Tourism Australia projects, carefully handpicked by Visie's expert curators, showcase the best in style and innovation.
Tourism Australia · Come and Say G'Day - USA
Tourism Australia's 'Come and Say G'Day - USA' campaign functions as a multi-layered travel project that blends live-action cinematography with intricate VFX/visual effects. The narrative alternates between expansive, sun-drenched coastal rock formations and desert vistas, grounding the journey in Australia's natural environment. Contrasting these outdoor scenes are atmospheric, dimly lit bar interiors where human characters interact with an animated kangaroo. This mix of live-action technique and digital animation bridges the gap between traditional tourism storytelling and character-driven narrative. The production was developed by agencies Droga5 ANZ, part of Accenture Song, and Accenture Song, with media strategy provided by UM.
Tourism Australia · Howzat for a Holiday? 6"
Tourism Australia brings the coastal holiday experience to life in this short-form commercial spot, 'Howzat for a Holiday?'. The piece features a relaxed beach scene centered on the juxtaposition of a man with a tennis ball and local wildlife on the sand. Produced by Droga5 ANZ, part of Accenture Song, the live-action project utilizes natural light to emphasize the warm, approachable character of the Australian landscape. The execution leans into a straightforward, vertical format designed to capture the essence of a travel destination.
Tourism Australia · Howzat for a Holiday? 15"
Tourism Australia's 'Howzat for a Holiday?' 15-second spot captures the diversity of the Australian travel experience, moving from high-energy urban environments to serene coastal landscapes. Developed by the agency Droga5 ANZ, part of Accenture Song, the campaign highlights the country's dual appeal as both a metropolitan destination and a natural retreat. The commercial utilizes a combination of drone footage and live-action technique to showcase city skylines and pristine shorelines. Framed in natural light and featuring a warm aesthetic, the visuals emphasize the breadth of tourism activities available to visitors, balancing stadium views with relaxed beach scenes.
Tourism Australia · CEO
Tourism Australia's latest travel campaign, 'CEO', explores the intersection of professional ambition and exploration. The commercial follows a female executive conducting business from the back of a utility vehicle as it traverses a range of iconic Australian landscapes, from vast red dirt plains to coastal vistas and regional orchards. Produced by GREATERGOOD, the spot leverages cinematic framing and natural lighting to emphasize the feasibility of a working holiday. By shifting between remote terrain and traditional office environments, the piece highlights the country's diverse topography for prospective visitors.
Tourism Australia · Howzat for a Holiday?
Tourism Australia presents 'Howzat for a Holiday?', a commercial spot capturing the diverse energy of the region. The film highlights travel destinations through a blend of live-action technique and sweeping drone footage. Produced by Rabbit with agency creative by Droga5 ANZ, part of Accenture Song, the project focuses on iconic landscapes, urban skylines, and coastal scenes. Post-production services were provided by Platige Image, with sound design and music by Sonar and editing by The Editors.
Tourism Australia · Come And Say G'Day - Compilation
Tourism Australia introduces the 'Come And Say G'Day' compilation, a travel-focused commercial campaign developed by agencies Droga5 ANZ and Accenture Song. The project captures the essence of Australian tourism through a series of live-action travel sequences across diverse terrain. Utilizing drone footage to frame vast coastal views and expansive sand dunes, the production leans into cinematic lighting to define its visual identity. The narrative shifts between various outdoor settings, emphasizing the scale and accessibility of Australian landscapes during the golden hour to underscore the travel experience.
Tourism Australia · Come and Say G'Day - China
Tourism Australia introduces the Come and Say G'Day campaign, a travel initiative designed to showcase the diverse landscapes and cultural offerings of the region. The project moves through a variety of environments, pairing serene coastal dusk footage with high-energy sequences of group dining and desert expeditions. Developed by Droga5 ANZ, part of Accenture Song, and Accenture Song, the film integrates a CGI animated kangaroo mascot alongside live-action footage. The production uses cinematic lighting and dynamic editing, utilizing a blend of raw visuals and VFX/visual effects to highlight Australia as a destination.
Tourism Australia · Come and Say G'day
Tourism Australia presents 'Come and Say G'day,' a commercial campaign highlighting the country's diverse topography. The project moves through coastal horizons and desert landscapes, utilising a narrative structure that pairs live-action cinematography with intricate animated elements. The production features creative direction from Droga5 ANZ, with Exit Films overseeing the production process. The final edit, completed by ARC, integrates visual effects from Alt VFX to balance the warm sunset lighting and rugged outback visuals. The work relies on a nostalgic aesthetic, combining live-action techniques with detailed VFX to showcase the region.
Tourism Australia · Howzat for a Holiday? 30"
Tourism Australia's 30-second promotional spot, 'Howzat for a Holiday?', highlights the diversity of the country's travel experiences. Created by Droga5 ANZ, the commercial captures a range of settings from urban environments to coastal landscapes. The project employs cinematic colour grading and natural light to frame a series of holiday moments. Utilizing drone footage and live-action techniques, the film transitions between aerial views of the Melbourne Cricket Ground and candid sequences of travellers at various outdoor locations.
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