Tourism Australia
Howzat for a Holiday?
Jan 2025
Tourism Australia's Howzat for a Holiday campaign presents a cinematic tour through the country's most recognizable landscapes and cultural hubs. The commercial captures the energy of local travel through a blend of live-action technique and dynamic drone footage, framing iconic sports stadiums alongside remote coastal scenery. Produced by Rabbit with creative development from Droga5 ANZ, part of Accenture Song, the spot leans into warm, saturated visuals to convey a sense of place. Post-production efforts were handled by Platige Image, while the project's sonic identity was shaped by sound design from Sonar and editorial support from The Editors.
Horizontal, Commercial, Action, Warm
Drone footage
Tourism Boards
Aerial View
Advertising Campaign, TVC / TV Commercial
