Tourism Australia: CEO
Brand
Date
Jun 2026
Description
Tourism Australia's latest travel campaign, 'CEO', explores the intersection of professional ambition and exploration. The commercial follows a female executive conducting business from the back of a utility vehicle as it traverses a range of iconic Australian landscapes, from vast red dirt plains to coastal vistas and regional orchards. Produced by GREATERGOOD, the spot leverages cinematic framing and natural lighting to emphasize the feasibility of a working holiday. By shifting between remote terrain and traditional office environments, the piece highlights the country's diverse topography for prospective visitors.
Style
Horizontal, Cinematic, Warm
Industries
Color
Royal Blue
Pure White
Jet Black
Context
TVC / TV Commercial
Associated creatives
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