Tourism Australia
CEO
Brand
ProjectCEO
Date
Jun 2026
Description
Tourism Australia promotes working holiday opportunities in its campaign, 'CEO.' The film features a protagonist delivering a corporate address from an unconventional office set up within a pickup truck, traversing the country’s varied environments. The production spans multiple Australian settings, ranging from expansive red dirt landscapes to coastal shores and orchards. Guided by production house GREATERGOOD, the spot leans into a cinematic framing and live-action technique to contrast a professional narrative with the backdrop of the Australian travel and hospitality landscape. The visual execution relies on natural lighting to capture the textures of each location.
Style
Horizontal, Cinematic, Warm
Industries
Tourism Boards
Color
Royal Blue
Pure White
Jet Black
Context
TVC / TV Commercial
Associated creatives
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