Tourism Australia: Come and Say G'Day - China

Brand

Date

Aug 2025

Description

Tourism Australia introduces the Come and Say G'Day campaign, a travel initiative designed to showcase the diverse landscapes and cultural offerings of the region. The project moves through a variety of environments, pairing serene coastal dusk footage with high-energy sequences of group dining and desert expeditions. Developed by Droga5 ANZ, part of Accenture Song, and Accenture Song, the film integrates a CGI animated kangaroo mascot alongside live-action footage. The production uses cinematic lighting and dynamic editing, utilizing a blend of raw visuals and VFX/visual effects to highlight Australia as a destination.

Style

Horizontal, Cinematic, Raw, Nostalgic

Techniques

VFX / visual effects

Industries

Tourism Boards

Color

Camel

Navy

Jet Black

Background

Sandy Beach