Tourism Australia Come and Say G'Day - USA 2025

About

Tourism Australia's 'Come and Say G'Day - USA' campaign functions as a multi-layered travel project that blends live-action cinematography with intricate VFX/visual effects. The narrative alternates between expansive, sun-drenched coastal rock formations and desert vistas, grounding the journey in Australia's natural environment. Contrasting these outdoor scenes are atmospheric, dimly lit bar interiors where human characters interact with an animated kangaroo. This mix of live-action technique and digital animation bridges the gap between traditional tourism storytelling and character-driven narrative. The production was developed by agencies Droga5 ANZ, part of Accenture Song, and Accenture Song, with media strategy provided by UM.