Tiffany & Co.

May 2026

The Tiffany & Co. Blue Book 2026 campaign represents a masterclass in high jewellery editorial photography, seamlessly blending the precision of luxury craftsmanship with the ethereal beauty of the natural world. Through the lens of photographer Carlijn Jacobs, the project showcases the latest Blue Book collection in a series of evocative portraits that lean into a luminous, airy aesthetic. Model Abby Champion serves as the elegant focal point, styled by Katie Burnett in structured, minimalist garments that provide the perfect canvas for the intricate pavé diamonds, vibrant rubies, and emeralds featured across the collection. The visual narrative is defined by a consistent use of soft, natural light, which effectively emphasizes the brilliance of the stones while maintaining a clean, sophisticated atmosphere. Makeup artist Sam Visser complements this high-fashion approach with subtle blue eyeshadow, echoing the recurring sky-toned, out-of-focus backgrounds that ground each shot in a serene, botanical environment. Hair stylist Mustafa Yanaz ensures a polished look with sophisticated updos and slicked-back styles that allow the ornate drop earrings and fan-like diamond arrangements to take center stage. By combining studio strobe techniques with soft, diffused outdoor lighting, the campaign achieves a masterful balance between commercial clarity and artistic portraiture, ultimately presenting these wearable pieces of art as a modern, graceful extension of the botanical world they inhabit.

Editorial, Vertical, Editorial, Vertical

Natural light, Natural light

Jewellery, Jewellery, Fashion, Fashion