The Reformation
Featured The Reformation projects
This week's top The Reformation projects, carefully handpicked by Visie's expert curators, showcase the best in style and innovation.
Project The Reformation · Scotland
The Reformation’s Scotland campaign channels a rugged, atmospheric aesthetic, positioning the brand’s latest fashion collection within the expansive, moody highlands. Photographed by Matthew Sprout, the editorial work utilizes natural light and a distinctly grainy, analogue film texture to highlight the organic interplay between knitwear, structured tartan, and the raw terrain of the Scottish landscape. Featuring model Liv Walters, the series leans into a narrative-driven approach, documenting a journey through craggy mountain passes and open moorlands. Fashion stylist Veronique Didry coordinates the ensembles, emphasizing tactile textiles like ribbed knits and woolens, while hair by Nadine Bauer maintains a raw, elemental tone that mirrors the environment.
Project The Reformation · Fall Campaign
The Reformation Fall campaign highlights the season's collection through an editorial lens, focusing on structural silhouettes and tactile fabrics. Captured on city streets, the series utilises natural light to create soft depth of field and warm, earthy tones across the imagery. Photographer Sebastian Sabal-Bruce and art director Pati Diaz lead the visual direction, placing model Vika Evseeva within classic urban architecture. The execution employs a mix of clean lines and grainy textures, leaning into an analogue film aesthetic that emphasises the collection's versatile layering pieces.
Project The Reformation · Reformation x Julia Sarr-Jamois
The Reformation x Julia Sarr-Jamois campaign channels a relaxed, sun-drenched aesthetic through a series of fashion editorials. Shot on location, the project leans into organic outdoor settings, utilizing warm golden hour light and the natural textures of stone, meadow, and garden foliage to frame the collection. Photographer Diana Louise Bartlett captures the pieces with a soft, analogue film quality, emphasizing a nostalgic, clean visual identity. The collaboration highlights a collaborative effort in fashion styling by Julia Sarr-Jamois, with makeup artistry by Lauren Reynolds, focusing on a balanced, editorial approach to seasonal wardrobe essentials.
Project The Reformation · Reformation x Julia Noni
This fashion campaign for The Reformation captures a series of editorial portraits set against desert landscapes and historical architectural backdrops. Shot by photographer Julia Noni, the imagery leans into an earthy, nostalgic aesthetic, utilising natural light and golden hour tones to highlight the seasonal collection. Featuring model Malika El Maslouhi, the project showcases various textiles and silhouettes, from flowing skirts and floral dresses to structured trousers. Styling by Pauline Collet draws on warm palettes and textured accessories to build a consistent visual language. The campaign employs a deliberate analogue film aesthetic, complemented by Alexander Soltermann on hair and Marianne Agb on makeup.
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