The Reformation: Fall Campaign
Brand
Date
Sep 2025
Description
The Reformation Fall campaign highlights the season's collection through an editorial lens, focusing on structural silhouettes and tactile fabrics. Captured on city streets, the series utilises natural light to create soft depth of field and warm, earthy tones across the imagery. Photographer Sebastian Sabal-Bruce and art director Pati Diaz lead the visual direction, placing model Vika Evseeva within classic urban architecture. The execution employs a mix of clean lines and grainy textures, leaning into an analogue film aesthetic that emphasises the collection's versatile layering pieces.
Style
Editorial, Vertical
Techniques
Natural light
Industries
Background
Street
Context
Advertising Campaign
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