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Model wearing a black turtleneck and leopard print mini skirt with dark sunglasses leaning against a motorcycle on a city street.
Black and white portrait of model Vika Evseeva wearing a high collar black leather jacket on an urban street.
Model wearing a dark sleeveless midi dress standing on a city street for The Reformation fall campaign
Model Vika Evseeva walks along a city sidewalk wearing a long golden satin slip dress and carrying a small patterned purse.
Model standing on a city street crossing wearing a dark leather jacket seen from behind
High-angle view of model Vika Evseeva walking along a city sidewalk in a brown leather outfit alongside stone architecture.
Model wearing a black turtleneck and leopard print mini skirt with dark sunglasses leaning against a motorcycle on a city street.
Black and white portrait of model Vika Evseeva wearing a high collar black leather jacket on an urban street.
Model wearing a dark sleeveless midi dress standing on a city street for The Reformation fall campaign

The Reformation Fall Campaign 2025

About

The Reformation Fall campaign highlights the season's collection through an editorial lens, focusing on structural silhouettes and tactile fabrics. Captured on city streets, the series utilises natural light to create soft depth of field and warm, earthy tones across the imagery. Photographer Sebastian Sabal-Bruce and art director Pati Diaz lead the visual direction, placing model Vika Evseeva within classic urban architecture. The execution employs a mix of clean lines and grainy textures, leaning into an analogue film aesthetic that emphasises the collection's versatile layering pieces.

Brand

The Reformation

Credits

Sebastian Sabal-Bruce
Photographer
Pati Diaz
Art Director
Junya Nakashima
Hair Stylist
Olivia Barad
Makeup Artist
Vika Evseeva
Model

Industries

High Street Fashion

Styles

EditorialVertical

Techniques

Natural light
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