The Reformation

Nov 2025

The Reformation's Scotland campaign presents a series of fashion editorials set against the rugged, expansive highland landscape. The project leans into a raw, atmospheric aesthetic, utilizing monochrome and earthy tones to highlight the interplay between structured knitwear and the wild, overcast outdoors. Photographer Matthew Sprout captures model Liv Walters in various locales throughout the Scottish countryside, from mountain paths to bridge crossings. The styling, led by fashion editor Veronique Didry with hair by Nadine Bauer, emphasizes textural depth through layered knit ensembles and classic patterns, consistently shot under soft, diffused natural light. Techniques such as analogue film grain and monochrome photography define the project's visual identity, grounding the commercial fashion imagery in a moody, documentary-style narrative.

Editorial, Vertical

Natural light

Mountain

Advertising Campaign