The Reformation: Scotland

Brand

The Reformation

Date

Nov 2025

Description

The Reformation’s Scotland campaign channels a rugged, atmospheric aesthetic, positioning the brand’s latest fashion collection within the expansive, moody highlands. Photographed by Matthew Sprout, the editorial work utilizes natural light and a distinctly grainy, analogue film texture to highlight the organic interplay between knitwear, structured tartan, and the raw terrain of the Scottish landscape. Featuring model Liv Walters, the series leans into a narrative-driven approach, documenting a journey through craggy mountain passes and open moorlands. Fashion stylist Veronique Didry coordinates the ensembles, emphasizing tactile textiles like ribbed knits and woolens, while hair by Nadine Bauer maintains a raw, elemental tone that mirrors the environment.

Style

Editorial, Vertical

Techniques

Natural light

Background

Mountain

Context

Advertising Campaign