Model Malika El Maslouhi in a white halter top and flowing skirt spinning outdoors under a clear sky.

Model wearing a white top and light trousers sitting on a red patterned sofa, photographed by Julia Noni for Reformation.

Model in a long floral print red dress leaning against a dark ornate lamppost in front of a textured wall

Model Malika El Maslouhi leaning against a weathered stone wall in an orange bikini top, belted trousers, and bucket hat.

The Reformation Reformation x Julia Noni 2025

About

This fashion campaign for The Reformation captures a series of editorial portraits set against desert landscapes and historical architectural backdrops. Shot by photographer Julia Noni, the imagery leans into an earthy, nostalgic aesthetic, utilising natural light and golden hour tones to highlight the seasonal collection. Featuring model Malika El Maslouhi, the project showcases various textiles and silhouettes, from flowing skirts and floral dresses to structured trousers. Styling by Pauline Collet draws on warm palettes and textured accessories to build a consistent visual language. The campaign employs a deliberate analogue film aesthetic, complemented by Alexander Soltermann on hair and Marianne Agb on makeup.