The Reformation
Reformation x Julia Noni
Apr 2025
This fashion campaign for The Reformation captures a series of editorial portraits set against desert landscapes and historical architectural backdrops. Shot by photographer Julia Noni, the imagery leans into an earthy, nostalgic aesthetic, utilising natural light and golden hour tones to highlight the seasonal collection. Featuring model Malika El Maslouhi, the project showcases various textiles and silhouettes, from flowing skirts and floral dresses to structured trousers. Styling by Pauline Collet draws on warm palettes and textured accessories to build a consistent visual language. The campaign employs a deliberate analogue film aesthetic, complemented by Alexander Soltermann on hair and Marianne Agb on makeup.
Editorial, Vertical, Warm
Analogue / film, Natural light
Advertising Campaign
