The Reformation
Reformation x Julia Noni
Apr 2025
This fashion campaign for The Reformation captures a series of editorial portraits set against both desert landscapes and historic architectural backdrops. Photographed by Julia Noni, the imagery utilizes natural light and a warm, golden-hour palette to emphasize the collection’s textures and earthy tones. The series features model Malika El Maslouhi in diverse environments, ranging from open terrain to intimate, low-key interior settings. Styling by Pauline Collet highlights a mix of fluid silhouettes and seasonal essentials, captured with an analogue aesthetic that leans into a nostalgic visual tone. Creative production for the campaign was supported by hair stylist Alexander Soltermann and makeup artist Marianne Agb, with creative direction by Visie Admin.
Editorial, Vertical, Warm
Analogue / film, Natural light
Advertising Campaign
