The Iconic

The Iconic · Got You Looking - OOH

The Iconic · Got You Looking - Call The Shots

For their 'Call The Shots' campaign, The Iconic presents a high-energy fashion film that leans into a highly stylized, saturated aesthetic. Directed by the team at Good Oil, the spot moves through a series of geometric, brightly colored environments that highlight seasonal apparel and footwear. The execution relies on precise live-action technique layered with VFX from Atmos Studios to achieve gravity-defying camera perspectives. The soundscape and musical direction, handled by Rumble, underpin the playful visual pace, while Dentsu Creative Australia leads the overall creative direction for the retail project.

The Iconic · Got You Looking - The Drip

The Iconic rolls out 'Got You Looking - The Drip,' a campaign for their e-commerce platform that leans into a highly saturated, retro-styled visual language. The commercial features a series of surreal vignettes, from a bathtub filled with glittering confetti to a striking, color-blocked set defined by teal tiling and pink walls. Produced by Good Oil with creative direction from Dentsu Creative Australia, the work incorporates a blend of live-action technique and integrated VFX to create its distinct aesthetic. Post-production work by Atmos Studios highlights the campaign's bold graphic typography, while sound design and music are provided by Rumble.

The Iconic · Got You Looking - Fresh Picks

The Iconic 'Got You Looking - Fresh Picks' campaign introduces a surreal, fashion-forward vision through a whimsical garden setting. Directed by the team at Good Oil, the commercial leans into a cinematic aesthetic, utilizing warm, golden-hour lighting to frame its imaginative narrative. Creative direction by Dentsu Creative Australia grounds the piece, which centers on a protagonist exploring a magical tree hung with handbags. Technical execution incorporates live-action techniques blended with intricate VFX from Atmos Studios to achieve the dreamlike composition. Music and sound design by Rumble complete the project.

The Iconic · Got You Looking - Mashup

The Iconic's 'Got You Looking - Mashup' is an energetic campaign featuring a high-tempo sequence of surreal imagery. The spot moves through distinct vignettes, ranging from a subject in a glitter-filled bathtub to handbags suspended in nature and basketball players navigating geometric environments. Crafted with agency direction from Dentsu Creative Australia, the work relies on saturated color palettes and deliberate art direction to build its aesthetic. Post production and VFX were handled by Atmos Studios, while production duties were managed by Good Oil and sound design by Rumble. The execution utilizes vertical framing and live-action techniques to emphasize a cinematic feel.

The Iconic · Got You Looking - Social Butterfly

The Iconic · Got You Looking - Hungry For More

The Iconic · Banner Ad Changeroom