The Iconic: Got You Looking - Fresh Picks
Brand
Date
Feb 2025
Description
The Iconic 'Got You Looking - Fresh Picks' campaign introduces a surreal, fashion-forward vision through a whimsical garden setting. Directed by the team at Good Oil, the commercial leans into a cinematic aesthetic, utilizing warm, golden-hour lighting to frame its imaginative narrative. Creative direction by Dentsu Creative Australia grounds the piece, which centers on a protagonist exploring a magical tree hung with handbags. Technical execution incorporates live-action techniques blended with intricate VFX from Atmos Studios to achieve the dreamlike composition. Music and sound design by Rumble complete the project.
Style
Horizontal, Cinematic, Warm, Golden Hour
Techniques
VFX / visual effects
Industries
Color
Hot Pink
Gold
Background
Garden
Context
TVC / TV Commercial
Associated creatives
5000+ creatives to discover
Sign up to gain access to the entire directory. It’s free.
Visie is a curated library of creative professionals.