The Iconic 'Got You Looking - Fresh Picks' campaign introduces a surreal, fashion-forward vision through a whimsical garden setting. Directed by the team at Good Oil, the commercial leans into a cinematic aesthetic, utilizing warm, golden-hour lighting to frame its imaginative narrative.
Creative direction by Dentsu Creative Australia grounds the piece, which centers on a protagonist exploring a magical tree hung with handbags. Technical execution incorporates live-action techniques blended with intricate VFX from Atmos Studios to achieve the dreamlike composition. Music and sound design by Rumble complete the project.
