The Iconic
Got You Looking - Fresh Picks
Brand
Date
Feb 2025
Description
The Iconic brings a whimsical touch to fashion accessories in its 'Got You Looking - Fresh Picks' campaign. The spot features a garden setting defined by warm, golden lighting, where a woman ascends a ladder to a surreal tree bearing handbags as fruit. Developed by Dentsu Creative Australia, the project utilizes live-action technique and extensive VFX to build its dreamlike atmosphere. Production was managed by Good Oil, with Atmos Studios overseeing the post-production and visual effects, and sound design provided by Rumble.
Style
Horizontal, Cinematic, Warm, Golden Hour
Techniques
VFX / visual effects
Industries
Grocery
Color
Hot Pink
Gold
Background
Garden
Context
TVC / TV Commercial
Associated creatives
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