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The Iconic: Got You Looking - Mashup

Brand
The Iconic
Date

Feb 2025

Description

The Iconic's 'Got You Looking - Mashup' is an energetic campaign featuring a high-tempo sequence of surreal imagery. The spot moves through distinct vignettes, ranging from a subject in a glitter-filled bathtub to handbags suspended in nature and basketball players navigating geometric environments. Crafted with agency direction from Dentsu Creative Australia, the work relies on saturated color palettes and deliberate art direction to build its aesthetic. Post production and VFX were handled by Atmos Studios, while production duties were managed by Good Oil and sound design by Rumble. The execution utilizes vertical framing and live-action techniques to emphasize a cinematic feel.

Style

Vertical, Cinematic, Saturated, Warm

Techniques

VFX / visual effects

Industries
E-commerce Platforms
Color
Hot Pink
Navy
Gold
Context

Advertising Campaign, Brand Film / Corporate Video

Associated creatives

Atmos Studios
Atmos StudiosPost Production / VFX
Dentsu Creative Australia
Dentsu Creative AustraliaAgency / Creative
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