The Iconic
Got You Looking - Mashup
Feb 2025
The Iconic's 'Got You Looking - Mashup' is a high-energy commercial campaign that leverages vibrant saturated color palettes and playful art direction. Produced by Dentsu Creative Australia, the project features a series of surreal vignettes, from a woman in a glitter-filled bathtub to kaleidoscopic geometric rooms housing basketball players and suspended handbags. Technically, the piece relies on a mix of live-action technique and extensive VFX / visual effects to maintain its rhythmic pace. The cinematography leans into a cinematic aesthetic, presented here in a vertical format suited for mobile-first engagement.
Vertical, Cinematic, Saturated, Warm
VFX / visual effects
E-commerce Platforms
Advertising Campaign, Brand Film / Corporate Video
