The Iconic Got You Looking - Mashup 2025

About

The Iconic's 'Got You Looking - Mashup' is an energetic campaign featuring a high-tempo sequence of surreal imagery. The spot moves through distinct vignettes, ranging from a subject in a glitter-filled bathtub to handbags suspended in nature and basketball players navigating geometric environments. Crafted with agency direction from Dentsu Creative Australia, the work relies on saturated color palettes and deliberate art direction to build its aesthetic. Post production and VFX were handled by Atmos Studios, while production duties were managed by Good Oil and sound design by Rumble. The execution utilizes vertical framing and live-action techniques to emphasize a cinematic feel.