The Iconic rolls out 'Got You Looking - The Drip,' a campaign for their e-commerce platform that leans into a highly saturated, retro-styled visual language. The commercial features a series of surreal vignettes, from a bathtub filled with glittering confetti to a striking, color-blocked set defined by teal tiling and pink walls.
Produced by Good Oil with creative direction from Dentsu Creative Australia, the work incorporates a blend of live-action technique and integrated VFX to create its distinct aesthetic. Post-production work by Atmos Studios highlights the campaign's bold graphic typography, while sound design and music are provided by Rumble.
