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The Iconic: Got You Looking - The Drip

Brand
The Iconic
Date

Feb 2025

Description

The Iconic rolls out 'Got You Looking - The Drip,' a campaign for their e-commerce platform that leans into a highly saturated, retro-styled visual language. The commercial features a series of surreal vignettes, from a bathtub filled with glittering confetti to a striking, color-blocked set defined by teal tiling and pink walls. Produced by Good Oil with creative direction from Dentsu Creative Australia, the work incorporates a blend of live-action technique and integrated VFX to create its distinct aesthetic. Post-production work by Atmos Studios highlights the campaign's bold graphic typography, while sound design and music are provided by Rumble.

Style

Vertical, Commercial, Moody, Retro

Techniques

VFX / visual effects

Industries
E-commerce Platforms
Color
Gold
Jet Black
Background

Set-dressed

Context

Advertising Campaign, TVC / TV Commercial

Associated creatives

Atmos Studios
Atmos StudiosPost Production / VFX
Dentsu Creative Australia
Dentsu Creative AustraliaAgency / Creative
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