The Iconic
Got You Looking - The Drip
Brand
ProjectGot You Looking - The Drip
Date
Feb 2025
Description
The Iconic's campaign, Got You Looking - The Drip, arrives as a high-energy commercial effort that leans into a bold, retro-inspired aesthetic. Through a series of stylized vignettes, the spot moves from abstract detail shots to high-contrast set pieces, defined by a palette of teal, pink, and gold. Developed by Dentsu Creative Australia and produced by Good Oil, the work integrates live-action technique with refined VFX / visual effects to create its distinctive, saturated look. The production is rounded out by post-production from Atmos Studios and sound design by Rumble.
Style
Vertical, Commercial, Moody, Retro
Techniques
VFX / visual effects
Industries
E-commerce Platforms
Color
Gold
Jet Black
Background
Set-dressed
Context
Advertising Campaign, TVC / TV Commercial
Associated creatives
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