Logo

The Iconic

Got You Looking - Call The Shots
Brand
The Iconic
ProjectGot You Looking - Call The Shots
Date

Feb 2025

Description

The Iconic's 'Got You Looking - Call The Shots' retail fashion campaign presents a high-energy series of dynamic scenes set within a highly stylized, brightly colored environment. The film utilizes a mix of live-action technique and integrated VFX to create a world defined by geometric wall patterns and saturated color blocking. Developed in collaboration with Dentsu Creative Australia, the project employs gravity-defying camera perspectives to frame the season's athletic wear and accessories. Production was handled by Good Oil, with Atmos Studios managing the post-production and visual effects, while Rumble provided the music and sound design.

Style

Horizontal, Commercial, playful, Saturated, Warm

Techniques

VFX / visual effects

Industries

High Street Fashion

Color
Forest Green
Golden Yellow
Hot Pink
Background

Set-dressed

Context

Advertising Campaign

Associated creatives

Atmos Studios
Atmos StudiosPost Production / VFX
Dentsu Creative Australia
Dentsu Creative AustraliaAgency / Creative
5000+ creatives to discover

Sign up to gain access to the entire directory. It’s free.

Visie is a curated library of creative professionals.
Trusted by