The Iconic: Got You Looking - Call The Shots
Brand
Date
Feb 2025
Description
For their 'Call The Shots' campaign, The Iconic presents a high-energy fashion film that leans into a highly stylized, saturated aesthetic. Directed by the team at Good Oil, the spot moves through a series of geometric, brightly colored environments that highlight seasonal apparel and footwear. The execution relies on precise live-action technique layered with VFX from Atmos Studios to achieve gravity-defying camera perspectives. The soundscape and musical direction, handled by Rumble, underpin the playful visual pace, while Dentsu Creative Australia leads the overall creative direction for the retail project.
Style
Horizontal, Commercial, playful, Saturated, Warm
Techniques
VFX / visual effects
Industries
Color
Forest Green
Golden Yellow
Hot Pink
Background
Set-dressed
Context
Advertising Campaign
Associated creatives
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