For their 'Call The Shots' campaign, The Iconic presents a high-energy fashion film that leans into a highly stylized, saturated aesthetic. Directed by the team at Good Oil, the spot moves through a series of geometric, brightly colored environments that highlight seasonal apparel and footwear.
The execution relies on precise live-action technique layered with VFX from Atmos Studios to achieve gravity-defying camera perspectives. The soundscape and musical direction, handled by Rumble, underpin the playful visual pace, while Dentsu Creative Australia leads the overall creative direction for the retail project.
