TaylorMade: Behind The Beauty

Brand

Date

Jan 2025

Description

TaylorMade explores the technical precision behind their P790 golf irons in this product video, 'Behind The Beauty'. The project shifts the focus toward industrial craftsmanship, showcasing the intricate engineering and material composition of the club heads through high-fidelity visuals. The film utilizes dramatic studio lighting and macro cinematography to examine the brushed metal textures and structural details of the irons. Set against dark, moody environments with subtle red ambient accents, the production emphasizes the clean, performance-driven aesthetic of the equipment. Creative agency Zambezi led the project, with production managed by FIN Studios.

Style

Horizontal, Commercial, Moody, Clean

Techniques

Macro, 3D render / CGI

Industries

Golf

Color

Silver

Background

Showroom

Context

Advertising Campaign