TaylorMade: Speedsoft
Brand
Date
Nov 2024
Description
TaylorMade brings high-energy physics to the forefront in this commercial spot for the Speedsoft golf ball. Produced by FIN Studios, the campaign captures the kinetic energy of club-to-ball contact with high-speed camera work and intricate slow motion. Featuring vibrant, fluid splashes of color that erupt upon impact, the film utilizes high-contrast studio lighting to define the product against a clean backdrop. Zambezi directed the creative approach, which layers bold text graphics over live-action imagery to highlight product design.
Style
Horizontal, Commercial, Clean
Techniques
High-speed / freeze, Slow motion
Industries
Color
Cobalt
Pure White
Background
White Seamless
Context
TVC / TV Commercial
Associated creatives
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