TaylorMade: A New Dawn
Brand
Date
May 2024
Description
TaylorMade showcases performance and precision in this sports campaign, A New Dawn. The commercial centers on the athleticism of golfers on the fairway, utilising cinematic lighting and golden hour hues to frame the action. Produced by Splendors and GOOD-IDEA, with creative work by Zambezi, the film balances live-action footage with sleek motion graphics that track player statistics. The edit leans into slow motion sequences to highlight technical swing mechanics, anchored by an atmospheric sound design.
Style
Horizontal, Cinematic, Warm, Golden Hour
Techniques
Analogue / film, Natural light, Slow motion
Industries
Color
Navy
Pure White
Background
Garden
Context
TVC / TV Commercial
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