State Farm: Vegas Can Change a Man
Brand
Date
Sep 2026
Description
State Farm’s campaign, 'Vegas Can Change a Man,' utilizes a comedic narrative to explore insurance options within a high-stakes setting. The film follows two men through a series of iconic Las Vegas backdrops, from luxury hotel suites to the casino floor, using a humorous tone to ground the dialogue. Developed in collaboration with Highdive, Optimum Sports, STN, Pretzl, and Infinity Marketing Team, the production leans into cinematic framing and vibrant color grading. The work utilizes live-action techniques and clean post-production to maintain a sharp, polished aesthetic throughout the series of interactions.
Style
Humorous, Horizontal, Cinematic, Clean
Industries
Insurance
Color
Crimson
Jet Black
Cream
Background
Street
Context
TVC / TV Commercial
5000+ creatives to discover
Sign up to gain access to the entire directory. It’s free.
Visie is a curated library of creative professionals.