American Express
Featured American Express projects
This week's top American Express projects, carefully handpicked by Visie's expert curators, showcase the best in style and innovation.
American Express · Game Changer Concert
American Express highlights exclusive cardholder access in the Game Changer Concert campaign. The live-action project centers on the fan journey, documenting the arrival experience at a major stadium venue. The film tracks attendees through specialized entry points, emphasizing the interaction between cardholders and event infrastructure. Executed with a desaturated palette, the production maintains a documentary-style feel that focuses on candid crowd interactions and venue atmosphere. Production services for this commercial campaign were provided by GREATERGOOD.
American Express · The Switch Up
American Express highlights personal mobility in this commercial spot, The Switch Up. The narrative balances professional focus with outdoor recreation, contrasting a modern office environment against the scale of a mountain lake. Produced by GREATERGOOD, the film employs live-action technique alongside drone footage to bridge the gap between corporate life and leisure. The visual language favors cinematic framing and warm, natural lighting to emphasize the shift in environments.
British Airways, American Express · Making every purchase a holiday
This collaborative campaign for British Airways and American Express uses stop-motion animation to translate the concept of travel into a series of imaginative, micro-scale landscapes. The film features miniature figures navigating surreal terrains constructed from everyday objects, such as mountain ranges made of sourdough and rollercoasters formed from shoelaces. The commercial utilizes vibrant studio lighting and meticulous miniature set design to blend diverse textures with travel-inspired environments. Through creative VFX and practical props, the piece focuses on scale manipulation to emphasize the connection between daily purchases and leisure travel experiences.
American Express · AMEX, The Dough
American Express highlights the operations behind Doughn't Be Sour in this installment of the Business Card Chronicles. The commercial centers on Chef Clementine 'Clem' Fresslak, detailing the workflow of her bakery through a blend of intimate portraiture and high-energy kitchen sequences. The production leans into a clean aesthetic, alternating between detailed tabletop product shots of artisanal donuts and live-action captures of a busy commercial environment. The narrative flow is supported by archival photography, grounding the contemporary bakery footage in the history of the business. Creative development was managed by DentsuMB US, with production handled by SMUGGLER and editorial support from PS260.
Project American Express · Brand Content
This brand content series for American Express highlights luxury interior design and modern architecture within high-end commercial spaces. The visuals capture a sophisticated atmosphere, emphasizing clean, polished lines and refined material textures across various lounge and dining environments. Utilizing a commercial aesthetic, the photography leans into natural light to showcase expansive floor-to-ceiling windows, city skylines, and minimalist furniture. The collection features a blend of bright, airy settings and moody, symmetrical chiaroscuro compositions, with retouching services provided by Align Retouch.
American Express · Plum Card - Alto Music
This commercial for American Express spotlights the operational realities of Coit Cleaning Services, featuring Bob Kearn as he discusses the history and evolution of his family business. The film captures the scale of the company’s warehouse facilities and day-to-day cleaning operations, documenting the human side of the trade through archival imagery and modern live-action footage. Produced by GREATERGOOD, the piece leans into a practical, documentary-style approach to explain the financial utility of the Plum Card within a professional context. The narrative moves through the facility floor, balancing the focus between business heritage and current operations.
American Express · Saved By The Resy
American Express highlights the convenience of integrated digital dining services in the campaign Saved By The Resy. This commercial features a live-action narrative centered on the domestic preparation and reservation process, utilizing cinematic visuals and a clean aesthetic. The production by GREATERGOOD focuses on the intersection of urban lifestyle and banking utility, documenting the ease of managing dinner plans through mobile interfaces. The project maintains a naturalistic tone, prioritising a narrative-driven approach to demonstrate platform utility.
American Express · Out Of Office
American Express highlights the duality of modern professional life in the campaign, Out Of Office. The commercial moves from the constraints of a standard corporate office setting into expansive, natural hiking landscapes, emphasizing the brand's association with leisure and travel. Produced by Greatergood, the project utilizes live-action techniques and natural lighting to create a clean, warm aesthetic. The narrative centers on a young man navigating the shift from desk-bound work to the open air, capturing the transition between work and personal travel.
American Express · Great Ideas Travel
American Express highlights travel-inspired professional growth in this commercial titled Great Ideas Travel. Produced by Arts & Sciences London with creative direction from agency Droga5 London, the piece centers on a narrative set within a sunlit industrial loft space. The film utilizes a cinematic aesthetic to frame the interaction between the lead talent and a series of clothing mannequins. Throughout the spot, soft natural light defines the studio environment, maintaining a clean visual profile that emphasizes a professional tone. Post-production and VFX were managed by Freefolk, with editorial support from STITCH London and original sound design by Sine.
American Express · Make Them a Fan
The American Express project 'Make Them a Fan' is a commercial film that highlights the utility and reward-driven nature of the brand’s credit offerings. Through a series of vignettes, the narrative follows a character navigating everyday celebratory moments, linking routine transactions to personal gestures like gifts and suburban travel. Produced by Iconoclast with creative work from Dentsu Creative UK, the film utilizes a live-action technique to ground the story in relatable scenarios. The aesthetic leans into natural light and warm tones, maintaining an authentic feel as the character transitions from a taxi ride to a residential doorstep. Post-production and VFX were handled by The Gate Plus, with editorial support from STITCH London.
American Express · Love-Hate-Running
American Express highlights the intersection of retail and athletic performance in the commercial campaign, Love-Hate-Running. The spot moves between the controlled, warm environment of a shop and the expansive outdoors, tracking a runner as they transition from shoe-testing on a treadmill to an outdoor session near the water. Developed by agency Dentsu Creative UK and production house Iconoclast, the project utilizes a clean, live-action technique to bridge the gap between indoor service and exterior endurance. Post-production for the film was managed by STITCH London and The Gate Plus.
American Express · All In a Day's Work
American Express highlights the daily operations of a veterinary clinic in the commercial film, All In a Day's Work. The piece documents the clinical environment, focusing on practitioners in blue medical uniforms as they interact with both pets and their owners. The production, steered by Dentsu Creative UK with Iconoclast, leans into a minimalist aesthetic to maintain a professional tone. The project utilizes live-action techniques and natural lighting to emphasize the authentic atmosphere of the setting, with post-production services provided by The Gate Plus.
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