American Express

American Express · Game Changer Concert

American Express highlights exclusive cardholder access in the Game Changer Concert campaign. The live-action project centers on the fan journey, documenting the arrival experience at a major stadium venue. The film tracks attendees through specialized entry points, emphasizing the interaction between cardholders and event infrastructure. Executed with a desaturated palette, the production maintains a documentary-style feel that focuses on candid crowd interactions and venue atmosphere. Production services for this commercial campaign were provided by GREATERGOOD.

American Express · The Switch Up

American Express highlights personal mobility in this commercial spot, The Switch Up. The narrative balances professional focus with outdoor recreation, contrasting a modern office environment against the scale of a mountain lake. Produced by GREATERGOOD, the film employs live-action technique alongside drone footage to bridge the gap between corporate life and leisure. The visual language favors cinematic framing and warm, natural lighting to emphasize the shift in environments.

British Airways, American Express · Making every purchase a holiday

This collaborative campaign for British Airways and American Express uses stop-motion animation to translate the concept of travel into a series of imaginative, micro-scale landscapes. The film features miniature figures navigating surreal terrains constructed from everyday objects, such as mountain ranges made of sourdough and rollercoasters formed from shoelaces. The commercial utilizes vibrant studio lighting and meticulous miniature set design to blend diverse textures with travel-inspired environments. Through creative VFX and practical props, the piece focuses on scale manipulation to emphasize the connection between daily purchases and leisure travel experiences.

American Express · AMEX, The Dough

American Express · Brand Content

This brand content series for American Express highlights luxury interior design and modern architecture within high-end commercial spaces. The visuals capture a sophisticated atmosphere, emphasizing clean, polished lines and refined material textures across various lounge and dining environments. Utilizing a commercial aesthetic, the photography leans into natural light to showcase expansive floor-to-ceiling windows, city skylines, and minimalist furniture. The collection features a blend of bright, airy settings and moody, symmetrical chiaroscuro compositions, with retouching services provided by Align Retouch.