PNC Bank

PNC Bank · Hoist This Cone

PNC Bank · Hoist This Cone Ice Cream

In a clever convergence of financial branding and retail whimsy, the Hoist This Cone campaign for PNC Bank reimagines the mundane commercial landscape through a lens of unexpected humor. This project cleverly utilizes a live-action technique to transform a standard food and beverage environment into a stage for brand identity, placing a signature PNC-branded orange traffic cone at the center of an ice cream dispensing sequence. The spot leans into a high-contrast visual narrative, where the sterile, metallic backdrop of a commercial food dispenser serves as the perfect foil for the soft, swirling textures of vanilla ice cream captured in slow motion. By integrating the bank's corporate color palette into a playful, CPG-focused context, the execution moves beyond traditional service marketing to capture genuine attention through pure, visual absurdity. The deliberate use of slow motion emphasizes the tactile quality of the soft serve, creating a rhythmic and satisfying viewing experience that feels both polished and intentionally quirky. This work demonstrates how a legacy brand can lean into unconventional creative choices to maintain relevance, proving that even a financial institution can make a memorable impression by simply leaning into the charm of a well-executed, humorous concept that feels entirely at home within the fast-paced world of contemporary advertising.

PNC Bank · Brilliantly Boring

PNC Bank explores the concept of 'Brilliantly Boring' in this banking campaign that contrasts the chaotic unpredictability of historical events with the steady, reliable nature of financial advice. The spot moves through time, juxtaposing a volcanic eruption in 79 CE and 17th-century medical procedures against a modern-day auction house, using a cinematic visual language to anchor its narrative. Produced by MJZ, the film utilizes sharp studio clarity and warm, period-appropriate lighting to bridge the gap between ancient marketplaces and contemporary interiors. The project features post-production and VFX work from Untold Studios and Color Collective, with editorial support from Cabin Edit to maintain a consistent rhythm across the various historical vignettes.

PNC Bank · Boring Is Essential

PNC Bank · Boring Before Brilliance

PNC Bank · Sir Ronald

PNC Bank · Finance Bro

PNC Bank · “Boring Before Brilliance” with Steve Stricker

PNC Bank · Brilliant Ben Franklinisms - On Trees

PNC Bank · Brilliant Ben Franklinisms - Marry Rich

PNC Bank · Brilliant Ben Franklinisms - Budget

PNC Bank · Collectible