Squarespace
Squarespace's cinematic campaigns and digital storytelling across technology and platform services
Featured Squarespace projects
This week's top Squarespace projects, carefully handpicked by Visie's expert curators, showcase the best in style and innovation.
Squarespace · Gonna Do
Squarespace explores the habit of procrastination in this campaign titled 'Gonna Do.' Through a series of comedic vignettes, the project highlights everyday scenarios where individuals delay their ambitions, whether they are relaxing in outdoor settings or browsing in a showroom. Produced by GREATERGOOD, the spot utilizes a clean, live-action technique to contrast casual, relatable moments with the platform's utility. The film shifts between bright natural lighting for daytime sequences and warm ambient tones for night, grounding the narrative in familiar environments.
Squarespace · The Negotiation
Squarespace highlights the utility of its digital platform in The Negotiation, a commercial set within the confined space of a motorhome. The narrative centers on a dramatic exchange between two characters, utilizing cinematic framing to emphasize the tension of the scene. Featuring talent Emma Stone, the spot leans into a lifestyle aesthetic through live-action technique and interior lighting. The production features sound design by Wave Studios NY, complementing the exchange captured during the performance.
Squarespace · A Message from Emma Stone
Squarespace enlists actress Emma Stone for a monochromatic commercial spot focused on domain names. The project leans into a cinematic aesthetic, utilizing high-contrast monochrome lighting to create a focused visual tone. Set against a dark, architectural backdrop of vertical-slatted wood and a staircase, the piece maintains a composed, live-action approach. The film incorporates subtle vintage film grain and a matte finish, with audio production and sound design handled by Wave Studios NY.
Squarespace · Unavailable
Squarespace explores the narrative of digital identity in this monochrome commercial spot. Centered on a cinematic performance by Emma Stone, the film employs high-contrast imagery to build a tense atmosphere, moving from isolated coastal landscapes to interiors filled with geometric structures and fire. Shot with a focus on live-action techniques, the project balances surreal elements with a narrative loop involving the search for an unavailable domain. Sound design by Wave Studios NY supports the visual rhythm, underscoring the stark, evocative tone of the piece.
Squarespace · Unavailable (Emma Stone x Yorgos Lanthimos) - Super Bowl Teaser
Squarespace bridges the gap between digital platforms and cinematic storytelling in this teaser for their Super Bowl campaign. Directed with a focus on dramatic tension, the short-form feature leans into a distinct monochrome aesthetic to build visual intrigue. Produced by Superprime Films, the project utilizes analogue film textures and high-contrast lighting to capture a series of intense, close-up portrait studies. The piece highlights a collaboration between actress Emma Stone and filmmaker Yorgos Lanthimos, centering on cinematic slow motion as a primary visual hook.
Squarespace · Dream It, Domain It
Squarespace expands its Dream It, Domain It campaign through a commercial film that highlights the platform's utility for creative professionals. The production traverses a variety of disciplines, showing subjects engaging in activities ranging from professional makeup artistry and intricate topiary maintenance to stone sculpture. Utilizing live-action techniques and cinematic framing, the film emphasizes the versatility of the brand's digital service. Production was handled by PRETTYBIRD US, with sound and music design provided by Leland.
Squarespace · Dream It, Domain It
Squarespace expands its Dream It, Domain It campaign with a series of fast-paced, comedic vignettes. The commercial utilizes live-action technique to highlight the platform's custom domain offerings through a diverse array of eccentric characters, ranging from fantasy-inspired figures to meticulous topiary artists. Captured with cinematic lighting, the spots transition between rustic interiors and high-concept studio environments. Production duties for this commercial project were led by PRETTYBIRD US, with B2Y Productions providing production services. Post-production and VFX were managed by Rare Medium TV and Selected Works, while sound and music contributions came from Wave Studios NY and Leland.
Squarespace · Goth
Squarespace explores the intersection of professional spaces and personal identity in this commercial campaign. The spot focuses on a series of office workers who navigate their daily corporate routines while sporting distinct goth-inspired fashion, complete with heavy makeup, alternative hairstyles, and intricate accessories. Directed by papercut, the project utilizes a clean, live-action technique to highlight the contrast between a sterile workplace environment and the individual aesthetics of its subjects. By placing alternative fashion within a professional setting, the campaign leans into a sharp visual juxtaposition.
Squarespace · Squarespace | Dream It
Squarespace explores personal ambition in this cinematic commercial, titled 'Dream It.' The narrative contrasts a quiet, reflective moment on a dark urban street with the high-energy environment of a bustling boxing ring, bridging the gap between internal aspiration and outward expression. The spot utilizes live-action techniques to build a moody, atmospheric visual identity. The production was executed by MJZ, featuring post-production and VFX work from Framestore and editorial support from Final Cut London.
Squarespace · Winona in Winona
Squarespace expands its advertising footprint with 'Winona in Winona,' a cinematic live-action campaign featuring actor Winona Ryder. The project leans into a reflective tone, utilizing cool colour grading and natural light to capture the subject in both domestic and expansive, snow-covered outdoor environments. Developed in-house by the Squarespace creative team, the production features work from Anonymous Content with editing by Arcade Edit. The project maintains a focused, atmospheric aesthetic through the use of a desaturated palette and high-contrast cinematic framing.
Squarespace · Calling JohnMalkovich.com
Squarespace highlights its web-building tools through a cinematic advertising campaign featuring John Malkovich. The live-action spot captures an intimate moment in a creative studio, utilizing natural light and clean framing to anchor the narrative within a professional workspace environment. Developed by agency partners WORK USA and JohnXHannes/Brooklyn, the production leverages a warm aesthetic. The piece focuses on the intersection of digital platforms and creative output, with SMUGGLER directing the project and Company 3 New York providing post-production and VFX services.
Squarespace · Foundation
Squarespace highlights the diverse creative and athletic pursuits of individuals in its Foundation commercial campaign. The film moves across a variety of disciplines, capturing a figure skater on an ice rink, a drummer in a recording studio, a woodworker in a rustic shop, and an artist sculpting with flame. The project features creative development by Anomaly with production handled by RadicalMedia US. The narrative structure leans into a cinematic, live-action technique, utilizing wide framing and varied interior settings to document technical dedication across different professional domains. Mophonics provided the accompanying sound design.
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