State Farm presents Starting Today, a commercial spot that utilizes a recurring red school desk to anchor a sequence of diverse environments. The narrative follows the desk as it transitions through settings including an open field, a residential living room, an urban basketball court, and a formal graduation ceremony.
Directed with a narrative-driven approach, the film employs natural lighting and live-action techniques to maintain a consistent aesthetic across the varied locations. The piece explores themes of continuity as different individuals engage with the desk in each setting, supported by sound and music design from Heavy Duty Projects.
