State Farm
Starting Today
Brand
ProjectStarting Today
Date
Apr 2026
Description
State Farm’s 'Starting Today' commercial spot traces the journey of a single red school desk as it appears across diverse environments, from quiet meadows to bustling urban basketball courts and graduation ceremonies. The narrative-driven film uses a series of vignettes to highlight themes of continuity and support. Directed through a lens of observational realism, the piece utilizes cinematic live-action techniques and warm, natural lighting to ground the recurring motif within everyday life. The soundtrack, produced by Heavy Duty Projects, underscores the transitions between the varied settings.
Style
Horizontal, Cinematic, Warm
Industries
Insurance
Context
TVC / TV Commercial
Associated creatives
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