State Farm
Halfway There Insurance - Logo Reveal :15
Brand
Date
Jan 2026
Description
State Farm presents a 15-second commercial spot, "Halfway There Insurance - Logo Reveal," which highlights the brand's campaign through a brief narrative moment. Set within a professional office environment, the film centers on two individuals applying a branded decal to a glass door, only to realize the signage has been installed in reverse. The execution leans into a humorous tone, utilizing live-action techniques and clean cinematography to capture the interaction. The office setting is framed by wooden glass doors and illuminated by overhead fluorescent lighting, maintaining a polished aesthetic for the short-form broadcast piece.
Style
Humorous, Horizontal, Commercial, Clean
Industries
Insurance
Color
Navy
Sky Blue
Background
Office
Context
TVC / TV Commercial
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