State Farm
Nolan Smith Hidden Talents
Brand
ProjectNolan Smith Hidden Talents
Date
Feb 2026
Description
State Farm presents the Nolan Smith Hidden Talents campaign, a creative project developed by the agency INVNT. Set within a theater environment, the film features Nolan Smith Jr. as he evaluates identical twins Samantha and Allison Mautner to identify a hidden talent through his observation of their body language and cues. The production adopts a documentary approach, utilizing a live-action technique that leans into warm, soft lighting against a minimalist stage backdrop. The work centers on this interactive exchange, capturing the rapport between the subjects and the observer in a clean, high-contrast aesthetic.
Style
Horizontal
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