State Farm
Stop Livin' on a Prayer - Super Bowl LX Commercial
Brand
Date
Feb 2026
Description
State Farm presents 'Stop Livin' on a Prayer,' a high-profile broadcast campaign created for the Super Bowl. The spot features actress Hailee Steinfeld in a professional office environment before transitioning into a series of comedic, theatrical musical performances. The narrative moves between corporate settings characterized by teal accents and expansive outdoor and garage locations. The production utilizes live-action techniques to shift between even office illumination and dynamic stage lighting, emphasizing warm tones and vibrant costume design.
Style
Horizontal, Cinematic, Warm
Industries
Insurance
Color
Denim
Pure White
Background
Office
Context
TVC / TV Commercial
Associated creatives
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