Squid Game
Featured Squid Game projects
This week's top Squid Game projects, carefully handpicked by Visie's expert curators, showcase the best in style and innovation.
Squid Game · Clios
Squid Game: Clios captures the expansive, international marketing rollout for the second season of the streaming series. The campaign activates the property's signature visual shorthand, deploying iconic pink-hooded guards and green tracksuit-clad figures across public spaces and stadium events globally. Produced by Founders, the project documents live-action activations ranging from large-scale flash mobs to high-traffic media events. The footage utilizes a clean, high-production aesthetic, incorporating slow motion sequences to underscore the scale of these worldwide fan-focused experiences.
Squid Game · Squid Kids
The Squid Kids experiential campaign for Squid Game features a series of immersive activations designed to bring the platform’s narrative to life. The project centers on the Squid Game 2 The Rave event, utilizing theatrical stage lighting and large-scale animated displays to craft an energetic atmosphere. The production, developed by agency The Department, leans into cinematic, neon-drenched visuals. The environment features branded interactive walls and projection-mapped elements, utilizing a combination of live-action techniques and VFX to maintain a high-energy aesthetic throughout.
Squid Game · Vertical
Squid Game presents 'Vertical', an experiential promotional installation designed to bring the atmosphere of the series into a public, immersive space. Executed by agency The Department, the activation leans into a high-contrast aesthetic, utilizing vibrant purple and magenta ambient lighting to mirror the show's signature visual identity. The installation features large-scale digital displays that integrate interactive graphics with branded call-to-actions. By utilizing a live-action technique, the space functions as an engaging touchpoint, characterized by a dimly lit, neon-soaked environment that encourages direct audience participation.
Squid Game · Square
Squid Game: Square is an immersive experiential installation developed by The Department for the second season of the series. The project transforms a dark interior space into a cinematic environment defined by vibrant neon lighting and heavy atmospheric haze. Projected graphics featuring Netflix and Squid Game branding interact with the physical space, where participants in series-inspired tracksuits engage with the geometric installation. The documentation captures the experience through a blend of live-action coverage and behind-the-scenes editing footage.
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