Squid Game: Squid Kids
Brand
Date
Jan 2025
Description
The Squid Kids experiential campaign for Squid Game features a series of immersive activations designed to bring the platform’s narrative to life. The project centers on the Squid Game 2 The Rave event, utilizing theatrical stage lighting and large-scale animated displays to craft an energetic atmosphere. The production, developed by agency The Department, leans into cinematic, neon-drenched visuals. The environment features branded interactive walls and projection-mapped elements, utilizing a combination of live-action techniques and VFX to maintain a high-energy aesthetic throughout.
Style
Horizontal, Cinematic, Warm, Neon
Techniques
VFX / visual effects
Industries
Color
Violet
Jet Black
Background
3D Rendered Scene
Context
Brand Film / Corporate Video
Associated creatives
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