Squid Game: Square
Brand
Date
Jan 2025
Description
Squid Game: Square is an immersive experiential installation developed by The Department for the second season of the series. The project transforms a dark interior space into a cinematic environment defined by vibrant neon lighting and heavy atmospheric haze. Projected graphics featuring Netflix and Squid Game branding interact with the physical space, where participants in series-inspired tracksuits engage with the geometric installation. The documentation captures the experience through a blend of live-action coverage and behind-the-scenes editing footage.
Style
Horizontal, Action, Cinematic, Neon
Industries
Color
Violet
Background
Set-dressed
Context
Brand Film / Corporate Video
Associated creatives
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