Squid Game
Square
Brand
ProjectSquare
Date
Jan 2025
Description
Squid Game transforms its aesthetic into a tangible, immersive experiential installation with Square. Produced by The Department, the activation leans into a high-contrast visual identity, defined by vibrant purple neon lighting and atmospheric haze that fills the dark, industrial interior. The project channels the show's recognizable visual language through large-scale projected graphics and geometric shapes. Participants move through the space in the series' signature athletic tracksuits, creating an environment that blends cinematic set design with live-action technique.
Style
Horizontal, Action, Cinematic, Neon
Industries
Streaming Platforms
Color
Violet
Background
Set-dressed
Context
Brand Film / Corporate Video
Associated creatives
5000+ creatives to discover
Sign up to gain access to the entire directory. It’s free.
Visie is a curated library of creative professionals.