Squid Game Vertical 2025

About

Squid Game presents 'Vertical', an experiential promotional installation designed to bring the atmosphere of the series into a public, immersive space. Executed by agency The Department, the activation leans into a high-contrast aesthetic, utilizing vibrant purple and magenta ambient lighting to mirror the show's signature visual identity. The installation features large-scale digital displays that integrate interactive graphics with branded call-to-actions. By utilizing a live-action technique, the space functions as an engaging touchpoint, characterized by a dimly lit, neon-soaked environment that encourages direct audience participation.