Squid Game: Clios captures the expansive, international marketing rollout for the second season of the streaming series. The campaign activates the property's signature visual shorthand, deploying iconic pink-hooded guards and green tracksuit-clad figures across public spaces and stadium events globally.
Produced by Founders, the project documents live-action activations ranging from large-scale flash mobs to high-traffic media events. The footage utilizes a clean, high-production aesthetic, incorporating slow motion sequences to underscore the scale of these worldwide fan-focused experiences.