Specsavers
Summer Ready
Brand
ProjectSummer Ready
Date
Jan 2024
Description
Specsavers introduces its Summer Ready eyewear collection, a campaign captured by photographer Seiya Taguchi. The series leans into a seasonal aesthetic, placing subjects in aquatic environments to highlight the frames against a backdrop of rippling water. The imagery utilizes natural overhead lighting to emphasize wet textures and vibrant tones across the portrait and campaign-style stills. Each frame features the collection within a sun-drenched, outdoor setting, maintaining a consistent focus on summer-inspired eyewear.
Style
Commercial, Warm, Vertical
Techniques
Natural light
Industries
Eyewear
Color
Crimson
Background
River
Context
Advertising Campaign
Associated creatives
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