Specsavers: Summer Ready
Brand
Date
Jan 2024
Description
Specsavers presents the Summer Ready eyewear campaign, captured by photographer Seiya Taguchi. The series leans into a seasonal aesthetic, centering on portraits of talent in aquatic settings. Utilizing natural light to highlight wet textures, the imagery features subjects wearing a variety of frame styles against water-focused backdrops. The campaign employs a warm color palette to present the eyewear collection for the summer season.
Style
Commercial, Warm, Vertical
Techniques
Natural light
Industries
Color
Crimson
Background
River
Context
Advertising Campaign
Associated creatives
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