Selfridges

Selfridges · HARRY LAMBERT & FRIENDS x DISNEY

For the Harry Lambert & Friends x Disney collaboration, Selfridges presents a fashion campaign that merges formal tailoring with whimsical iconography. The project, captured by photographer Andrew Nuding and styled by Harry Lambert, utilizes a clean, high-key studio aesthetic to spotlight custom garments adorned with classic character motifs. The series features a range of portraiture and group imagery, from structured suiting accented by novelty cartoon-themed neckties to playful A-line dresses and graphic knitwear. Actor Enza Khoury leads the ensemble, which emphasizes a juxtaposition between sharp silhouettes and vibrant, nostalgic detailing. Produced with hair styling by Kei Takano, makeup by Abbie Nourse, and casting by Nachum Shonn, the shoot maintains a consistent minimalist focus against seamless white backgrounds. Manicures by Maddy Ayers provide the finishing touch to this editorial-forward collection.

Selfridges · Selfridges - Lunar New Year Campaign 25

Selfridges marks the Lunar New Year with a fashion campaign centered on a vibrant, red-hued aesthetic. The photography, led by Ali Foroughi with art direction by Jeffrey Thomson, leans into saturated color palettes and cinematic compositions to celebrate the occasion. Featuring model Zhuo Chen and a supporting cast, the imagery spans studio editorial setups and location-based portraits. The execution incorporates flash photography and analogue film techniques, balancing clean, graphic studio portraits with warm, textured environments like classic theatre seating.

Selfridges · Selfridges Eid Campaign 2025

Selfridges presents its 2025 Eid campaign, a fashion-focused editorial series centered on refined seasonal dressing. Featuring model Ikram Abdi Omar, the campaign captures a variety of looks ranging from monochromatic tailored separates to flowing maxi dresses and structured evening wear. Photographer Ali Foroughi and art director Jeffrey Thomson utilize natural light to emphasize the clean lines and textures of the collection against minimalist, domestic architectural backdrops. The visuals integrate warm tones and editorial styling, bridging contemporary fashion with traditional elements across a series of sophisticated, vignette-style portraits.

Selfridges · A/W 26 Campaign

Selfridges unveils its A/W 26 campaign, capturing the season's high-end aesthetic through a series of focused, editorial portraits. The creative direction emphasizes material textures and sharp silhouettes, grounding the luxury fashion offering in a minimalist visual language. Photographer Reto Schmid leads the visual execution, utilizing natural light to highlight the intricate fabric choices of the collection. The imagery, styled by Harry Lambert and featuring model Przemek Szubert, leans into a clean, vertical composition that places the garments at the center of the frame.

Selfridges · The Look of My Dreams

In a striking departure from traditional cosmetic advertising, the Selfridges campaign titled The Look of My Dreams strips away the usual artifice to focus entirely on the evocative power of color and raw texture. This beauty project functions as a masterclass in editorial minimalism, utilizing soft, natural light to ground the otherwise bold, experimental makeup application. Under the steady eye of photographer and makeup artist Raoul Alejandre, the series leans into a high-contrast aesthetic where vibrant, blending pastel teal and pink pigments dance across the eyelids and temples, creating a visceral sense of wonder against the subject's glossy, warm-toned lips. The deliberate use of desaturated sage green as a backdrop ensures that the focus remains solely on the intricate details of the artistry, from the deliberate placement of pigment to the precise, fluttering definition of individual eyelashes. By emphasizing a sleek, pulled-back hairstyle, the portrait work invites the viewer to appreciate the intersection of high-fashion editorial polish and accessible, dreamlike expression. Casting director Timoer Nulens perfectly balances the narrative by selecting talent whose focused, neutral gaze anchors the surreal color palette, ensuring the final images feel both curated and profoundly authentic. This project serves as a compelling testament to the evolving standards within the modern cosmetics industry, proving that sometimes the most impactful beauty statements are those that embrace simplicity.

Selfridges · SELFRIDGES WEDDINGS

Selfridges Weddings redefines the bridal aesthetic, moving away from traditional tropes toward a sharp, high-end fashion editorial sensibility. With art direction by Jeffrey Thomson and captured through the lens of photographer Auriane Defert, the campaign serves as a masterclass in modern sartorial refinement. The project utilizes studio strobe lighting and high-key photography to emphasize a minimalist palette of ivory, cream, and olive, allowing the intricate textures of lace, satin, and pleated tailoring to take center stage. By balancing hero object shots—ranging from macro ring studies to carefully curated lifestyle portraits—the campaign effectively bridges the gap between commercial product display and aspirational storytelling. The imagery channels a contemporary, clean-lined elegance, highlighting everything from structured bridal blazers with distinct puff sleeves to refined accessories like pearl-embellished handbags and delicate diamond jewelry. Each frame reflects a cohesive, polished vision that feels both celebratory and timeless. By leveraging editorial minimalism, the collection showcases a diverse range of wedding-ready attire, capturing both the structured sophistication of menswear and the fluid, feminine grace of modern bridal wear. This body of work underscores a commitment to precision, transforming typical wedding essentials into objects of desire while maintaining a strictly sophisticated, neutral-toned visual language that feels entirely at home within the iconic, upscale atmosphere of the Selfridges brand.

Selfridges · Eternity