Logo
Model seated on a red chair wearing a red-and-white floral jacket, holding a white handbag on head.
Model holding two lit sparklers wearing a red and white floral jacket and black and white patterned trousers outdoors at night.
Model wearing a sequined dress and patterned tights seated in a row of red cinema seats holding a small handbag
Model seated on a bright red studio floor holding a large dark handbag overhead amidst falling confetti.
Model in dark sunglasses wearing a red patterned jacket against a vibrant red background.
Two models standing inside a dimly lit cinema with rows of red velvet seats for Selfridges Lunar New Year campaign
Model seated on a red chair wearing a red-and-white floral jacket, holding a white handbag on head.
Model holding two lit sparklers wearing a red and white floral jacket and black and white patterned trousers outdoors at night.
Model wearing a sequined dress and patterned tights seated in a row of red cinema seats holding a small handbag

Selfridges Selfridges - Lunar New Year Campaign 25 2025

About

Selfridges marks the Lunar New Year with a fashion campaign centered on a vibrant, red-hued aesthetic. The photography, led by Ali Foroughi with art direction by Jeffrey Thomson, leans into saturated color palettes and cinematic compositions to celebrate the occasion. Featuring model Zhuo Chen and a supporting cast, the imagery spans studio editorial setups and location-based portraits. The execution incorporates flash photography and analogue film techniques, balancing clean, graphic studio portraits with warm, textured environments like classic theatre seating.

Brand

Selfridges

Credits

Ali Foroughi
Photographer
Jeffrey Thomson
Art Director
Zhuo Chen
Model

Industries

Luxury Fashion Houses

Styles

Editorial
Similar projects
Selfridges
HARRY LAMBERT & FRIENDS x DISNEY
Project
Four models in black suits against a white backdrop wearing whimsical Disney character ties for Harry Lambert and Selfridges.
Selfridges
Selfridges Eid Campaign 2025
Project
Model Ikram Abdi Omar wearing a long white dress inside a modern luxury bathroom with a black bathtub for Selfridges Eid Campaign 2025.
Selfridges
A/W 26 Campaign
Project
Model wearing a brown leather coat, yellow ribbed sweater, and dark trousers against a white seamless background
Selfridges
The Look of My Dreams
Project
Close-up beauty portrait of a woman with pastel eye makeup and glossy lips against a pale green studio backdrop.
Selfridges
SELFRIDGES WEDDINGS
Project
Woman wearing diamond drop earrings and layered delicate pendant necklaces styled with an open white blazer.
Selfridges
Eternity
Project
5000+ creatives to discover

Sign up to gain access to the entire directory. It’s free.

Visie is a curated library of creative professionals.
Trusted by