Selfridges: Selfridges - Lunar New Year Campaign 25
Brand
Date
Jan 2025
Description
Selfridges marks the Lunar New Year with a fashion campaign centered on a vibrant, red-hued aesthetic. The photography, led by Ali Foroughi with art direction by Jeffrey Thomson, leans into saturated color palettes and cinematic compositions to celebrate the occasion. Featuring model Zhuo Chen and a supporting cast, the imagery spans studio editorial setups and location-based portraits. The execution incorporates flash photography and analogue film techniques, balancing clean, graphic studio portraits with warm, textured environments like classic theatre seating.
Style
Editorial
Industries
Context
Advertising Campaign
Associated creatives
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