Selfridges
Selfridges - Lunar New Year Campaign 25
Brand
Date
Jan 2025
Description
Selfridges marks the Lunar New Year with a series of campaign imagery that leans into bold, saturated aesthetics and cinematic staging. Photographed by Ali Foroughi with art direction by Jeffrey Thomson, the project features model Zhuo Chen in a variety of studio and location settings. The series navigates themes of celebration through a lens of high-fashion editorial, utilizing techniques such as flash photography, analogue film, and high-speed freeze-motion. Across both studio setups and auditorium environments, the creative direction highlights intricate patterns, sequined textures, and a dominant red palette.
Style
Editorial
Industries
Luxury Fashion Houses
Context
Advertising Campaign
Associated creatives
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