Selfridges
A/W 26 Campaign
Brand
ProjectA/W 26 Campaign
Date
Sep 2026
Description
Selfridges unveils its A/W 26 campaign, capturing the season's high-end aesthetic through a series of focused, editorial portraits. The creative direction emphasizes material textures and sharp silhouettes, grounding the luxury fashion offering in a minimalist visual language. Photographer Reto Schmid leads the visual execution, utilizing natural light to highlight the intricate fabric choices of the collection. The imagery, styled by Harry Lambert and featuring model Przemek Szubert, leans into a clean, vertical composition that places the garments at the center of the frame.
Style
Editorial, Vertical, Clean
Techniques
Natural light
Industries
Luxury Fashion Houses
Color
Chocolate
Golden Yellow
Charcoal
Background
White Seamless
Context
Advertising Campaign
Associated creatives
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