Selfridges

Mar 2025

Selfridges presents its 2025 Eid campaign, a fashion-focused editorial series centered on refined, contemporary tailoring and seasonal styling. The campaign utilizes a clean, architectural backdrop, situating the collection within minimalist domestic environments that emphasize sharp lines and warm, natural light. The imagery leans into a soft, editorial aesthetic that balances structured silhouettes with fluid drapery. Photography by Ali Foroughi and art direction by Jeffrey Thomson frame model Ikram Abdi Omar across a variety of settings, ranging from sleek, wood-paneled hallways to elevated living spaces. The visuals incorporate monochromatic palettes and metallic accents, drawing focus to the material quality of the garments while maintaining a cohesive, warm register throughout the collection.

Editorial, Vertical, Warm, Clean

Natural light

Designer Fashion

Advertising Campaign