Selfridges presents its 2025 Eid campaign, a fashion-focused editorial series centered on refined seasonal dressing. Featuring model Ikram Abdi Omar, the campaign captures a variety of looks ranging from monochromatic tailored separates to flowing maxi dresses and structured evening wear.
Photographer Ali Foroughi and art director Jeffrey Thomson utilize natural light to emphasize the clean lines and textures of the collection against minimalist, domestic architectural backdrops. The visuals integrate warm tones and editorial styling, bridging contemporary fashion with traditional elements across a series of sophisticated, vignette-style portraits.
