Selfridges

Jul 2026

In a striking departure from traditional cosmetic advertising, the Selfridges campaign titled The Look of My Dreams strips away the usual artifice to focus entirely on the evocative power of color and raw texture. This beauty project functions as a masterclass in editorial minimalism, utilizing soft, natural light to ground the otherwise bold, experimental makeup application. Under the steady eye of photographer and makeup artist Raoul Alejandre, the series leans into a high-contrast aesthetic where vibrant, blending pastel teal and pink pigments dance across the eyelids and temples, creating a visceral sense of wonder against the subject's glossy, warm-toned lips. The deliberate use of desaturated sage green as a backdrop ensures that the focus remains solely on the intricate details of the artistry, from the deliberate placement of pigment to the precise, fluttering definition of individual eyelashes. By emphasizing a sleek, pulled-back hairstyle, the portrait work invites the viewer to appreciate the intersection of high-fashion editorial polish and accessible, dreamlike expression. Casting director Timoer Nulens perfectly balances the narrative by selecting talent whose focused, neutral gaze anchors the surreal color palette, ensuring the final images feel both curated and profoundly authentic. This project serves as a compelling testament to the evolving standards within the modern cosmetics industry, proving that sometimes the most impactful beauty statements are those that embrace simplicity.

Editorial, Vertical

Natural light

Cosmetics, Beauty