Self Service
Self Service's influential independent fashion magazine and luxury editorial campaigns
Featured Self Service projects
This week's top Self Service projects, carefully handpicked by Visie's expert curators, showcase the best in style and innovation.
Project Self Service · Photography by Alasdair McLellan, St ...
In the latest issue of Self Service magazine, photographer Alasdair McLellan delivers a masterclass in fashion editorial, curating a visual narrative that oscillates between the raw intensity of nature and the disciplined precision of the studio. Under the expert guidance of Editor-in-Chief Ezra Petronio and the sharp eye of fashion editor Jane How, this project captures the intersection of high luxury and visceral, human emotion. The imagery frequently employs analogue film and dramatic low-key chiaroscuro lighting, creating a timeless aesthetic that feels both hauntingly cinematic and deeply grounded. Whether framing subjects against the skeletal, tangled branches of an overgrown forest or isolating them in a void of deep, solid black, the series emphasizes the tactile dialogue between voluminous fabric and the human form. With casting by Piergiorgio Del Moro, the models navigate a landscape of oversized silhouettes, structured textures, and intricate styling by Tom Wright and Thomas De Kluyver. From the stark, high-contrast black-and-white compositions to the soft, diffused natural light that illuminates the intensity of a gaze, the work transcends mere clothing display to become a study in graphic tension. It is a sophisticated, minimalist exploration of mood that balances the delicacy of feathered accents with the permanence of stone, proving why this collaboration remains a definitive benchmark for modern luxury fashion photography.
Project Self Service · Photography by Jamie Hawkesworth, St ...
In this evocative series for Self Service magazine, photographer Jamie Hawkesworth masters the art of editorial minimalism, creating a visual language that balances avant-garde structuralism with raw, human spontaneity. Across this diverse portfolio of fashion portraiture, Hawkesworth leans into the tension between complex layering and the stark purity of a neutral studio backdrop. With creative direction that emphasizes tactile depth, the work showcases highly textured ensembles—featuring dramatic ruffles, metallic bronze tiers, and intricate floral patterns—that are brought to life through a sophisticated play of light. By utilizing analogue film and medium format techniques, the imagery achieves a timeless, grain-rich aesthetic that feels both immediate and deeply considered. The project thrives on the collaboration between Hawkesworth and stylist Panos Yiapanis, whose vision for sculptural, layered construction pushes the boundaries of traditional luxury fashion house visuals. Supported by the precise beauty work of hair stylist Syd Hayes and makeup artist Lucy Bridge, the portraits oscillate between contemplative stillness and dynamic motion blur. Each frame functions as a study of form, stripping away excess to highlight the marriage of high-fashion tailoring and natural light. Through this collaboration, Hawkesworth cements his reputation for capturing the expressive, unvarnished essence of his subjects, turning each editorial portrait into a quiet, layered narrative of style and texture.
Project Self Service · Incandescently
In the striking series titled Incandescently, Self Service magazine leans into the rigorous precision of high-fashion portraiture to spotlight the latest Jacques Marie Mage eyewear collection. This editorial project masterfully utilizes a recurring split-screen diptych layout, transforming each frame into a study of contrast and material texture. Through the lens of photographer Horst Diekgerdes, the campaign bypasses the noise of saturated color, opting instead for a monochromatic palette that forces the viewer to engage deeply with the sculptural architecture of the frames. Styling by Ondine Azoulay serves to ground the high-concept eyewear in a narrative of timeless sophistication, pairing bold, thick-rimmed opticals and metallic aviators with tailored garments and layered accessories. By employing studio strobe lighting to create sharp, chiaroscuro-adjacent highlights, the photography emphasizes skin texture and the interplay of light across metal and acetate surfaces. The aesthetic oscillates between editorial minimalism and a cinematic sensibility, anchored by the direct, unflinching gaze of models like Frederic Bittner and Svetlana Lethelier. The inclusion of stark, vertical sans-serif typography on a white field reinforces the project’s modernist edge. Ultimately, Incandescently functions as a masterclass in visual restraint, proving that when the focus is sharpened to a singular point of interest, the result is an undeniably potent and enduring expression of luxury fashion branding.
Project Self Service · Fearlessly - Saint Laurent by Anthon ...
In a vivid exploration of contemporary luxury, the Fearlessly editorial for Saint Laurent leans into a masterclass of structural precision and high-fashion tension. Captured through the lens of photographer Mark Kean, the campaign strips away unnecessary noise to focus entirely on the interplay between the human form and the architectural rigor of the house. With styling by Suzanne Koller, the shoot embraces an editorial minimalism that allows the bold textures of emerald green taffeta, dramatic feathers, and intricate lace to command the frame. Model Mica Argañaraz grounds the collection with a series of sculptural poses, her presence shifting seamlessly from the high-contrast intensity of studio strobe lighting against vibrant green backdrops to the softer, warmer resonance of natural light portraiture. The execution is defined by a clean, deliberate focus on silhouette, elevated by the fine detail work of hair stylist Ryan Mitchell and makeup artist Thom Walker, whose subtle touches highlight a classic, sharp-edged aesthetic. By balancing the sculptural quality of the garments with a restrained, neutral environment, the imagery reads as a sophisticated dialogue between heritage tailoring and modern, fearless expression. This series serves as a powerful reminder of how controlled studio lighting and meticulous art direction can distill a brand’s entire visual identity into a single, cohesive, and visually striking narrative.
Project Self Service · The Obsesssions Self Service N°64 Ph ...
In The Obsessions for Self Service N°64, the intersection of luxury fashion and architectural storytelling takes center stage through a masterful series of images. Photographer Juliette Abitbol captures a refined vision of modern elegance, grounding high-end apparel within intimate, everyday urban environments. The project leans into a minimalist aesthetic, where the soft, diffused quality of natural light becomes a primary narrative tool. By placing structured tailoring and avant-garde silhouettes—such as capes with oversized bows and complex lace panels—against the raw textures of weathered brick, tile grids, and classic fluted columns, the editorial series emphasizes a dialogue between garment structure and environmental context. Working with fashion editor and stylist Mélina Brossard, the visual language remains consistent, favoring a monochromatic or muted color palette that allows for an intense focus on fabric and form. The casting, facilitated by Piergiorgio Del Moro, highlights talent Jacqui Hooper, whose presence bridges the gap between polished editorial portraiture and candid lifestyle documentation. With hair by Stephane Lancien and makeup by Marie Duhart, the beauty approach is kept intentionally subtle, prioritizing clean skin and soft textures that echo the collection's refined sensibility. Ultimately, this collaboration represents a sophisticated exploration of garment-as-architecture, proving that the most resonant fashion imagery often emerges from the deliberate tension between quiet indoor settings and the meticulous details of high-fashion construction.
Project Self Service · Photography by Alasdair McLellan Styling by Marie Chaix
This extensive fashion editorial series for Self Service explores the interplay between structured architectural environments and fluid, tactile apparel. Captured by photographer Alasdair McLellan with fashion styling by Marie Chaix, the work moves between stark, high-contrast monochrome street scenes and polished studio portraits. The execution relies on a consistent use of natural light and film-derived textures to emphasize material qualities, ranging from dark leather and quilted fabrics to sheer, layered knits. Throughout the series, the visual narrative is anchored by precise casting and clean, understated beauty direction.
Project Self Service · THE STATEMENT BY PETER PHILIPS
Captured for Self Service, 'The Statement by Peter Philips' is a beauty editorial project that explores the intersection of high-fashion photography and avant-garde cosmetic artistry. The series centres on a collection of diptychs that juxtapose graphic pigment applications with metallic facial adornments, documented by photographer David Vasiljevic. Creative director and makeup artist Peter Philips utilises bold, geometric blocking and saturated colour palettes alongside high-contrast black-and-white portraiture. The editorial employs a technical aesthetic defined by graphic design elements and polished beauty lighting, with hair styling by Olivier Schawalder and modeling by Ruben Pol.
Project Self Service · Delicately
Delicately is a fashion editorial series commissioned for Self Service. Shot by photographer Juliette Abitbol, the project leans into a documentary-style aesthetic that prioritizes soft, natural light and intimate, candid framing to capture its subjects. The work navigates a palette of textured knitwear, layered tailoring, and classic patterns against a mix of neutral studio backgrounds and exterior architectural settings. Creative direction by Lana Petrusevych grounds the series in a clean, editorial sensibility. Stylist Poppy Kain coordinates a layered look, while the production features hair styling by Claire Grech and makeup by Mel Arter. The imagery utilizes analogue film techniques, emphasizing grainy textures and earthy tones to define the visual atmosphere.
Project Self Service · The Obsessions Self Service #63
For issue #63 of Self Service, the editorial project 'The Obsessions' explores structure and texture through a series of high-fashion portraits featuring model Lauren Huyskens. Photographed by Marili Andre with styling by Camille Bidault Waddington, the imagery utilizes a interplay of minimalist studio setups and graphic, black-and-white architectural backdrops. The series leans into a tactile aesthetic, layering vibrant textiles and sculptural tailoring against softened, natural environments. Additional creative contributions include hair styling by Claire Grech, makeup by Vassilis Theotokis, set design by Hella Keck, and casting by Julia Lange. The work emphasizes clean, graphic composition and soft lighting throughout the editorial.
Project Self Service · Undiluted ideals
For this fashion editorial titled Undiluted ideals, Self Service presents a series of portraiture focused on structural silhouettes and precise tailoring. Photographed and art-directed by Ezra Petronio alongside art director Lana Petrusevych, the imagery utilizes a minimalist aesthetic to foreground the architectural composition of the garments. Featuring model Karyna Maziar, the editorial incorporates fashion styling by Jane How, with hair by Stephane Lancien and makeup by Lucia Pica. The production features casting by Piergiorgio Del Moro and manicure by Alexandra Janowski, documented here through a monochrome lens using analogue film techniques.
Project Self Service · Self Service #62 Spring/Summer 2025 Covers
The Spring/Summer 2025 edition of Self Service, issue #62, presents a series of editorial covers that lean into clean, intimate portraiture. Shot by photographers Alasdair McLellan, Ezra Petronio, and Mark Borthwick, the collection balances soft natural light with tactile textural elements. The visuals feature talent including Chloë Sevigny, Lennon Sorrenti, Libby Bennett, and River Klein, set against both neutral studio backdrops and exterior architectural environments. With creative leadership from Editor-in-Chief Ezra Petronio, the project employs a minimalist approach to editorial design. The imagery utilizes warm, balanced lighting to highlight intricate details in fashion and styling, curated by Alister Mackie and Jane How. The covers emphasize a focus on materiality and human expression.
Project Self Service · Self Service Class of 2025
Self Service presents the Class of 2025, a fashion editorial series captured by photographer Ezra Petronio. The project focuses on structured silhouettes and material texture, featuring model River Klein across a collection of clean, studio-based portraiture. Working with fashion editor and stylist Jane How, the editorial leans into experimental garment shapes—ranging from voluminous, shaggy outerwear to sharp, avant-garde tailoring. Hair styling by Stephane Lancien and makeup by Lucia Pica emphasize a refined aesthetic, while casting direction by Piergiorgio Del Moro rounds out the production. The imagery utilizes natural light and a consistent neutral backdrop to highlight the tactile qualities of the apparel.
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