Self Service
Incandescently
Mar 2026
In the striking series titled Incandescently, Self Service magazine leans into the rigorous precision of high-fashion portraiture to spotlight the latest Jacques Marie Mage eyewear collection. This editorial project masterfully utilizes a recurring split-screen diptych layout, transforming each frame into a study of contrast and material texture. Through the lens of photographer Horst Diekgerdes, the campaign bypasses the noise of saturated color, opting instead for a monochromatic palette that forces the viewer to engage deeply with the sculptural architecture of the frames. Styling by Ondine Azoulay serves to ground the high-concept eyewear in a narrative of timeless sophistication, pairing bold, thick-rimmed opticals and metallic aviators with tailored garments and layered accessories. By employing studio strobe lighting to create sharp, chiaroscuro-adjacent highlights, the photography emphasizes skin texture and the interplay of light across metal and acetate surfaces. The aesthetic oscillates between editorial minimalism and a cinematic sensibility, anchored by the direct, unflinching gaze of models like Frederic Bittner and Svetlana Lethelier. The inclusion of stark, vertical sans-serif typography on a white field reinforces the project’s modernist edge. Ultimately, Incandescently functions as a masterclass in visual restraint, proving that when the focus is sharpened to a singular point of interest, the result is an undeniably potent and enduring expression of luxury fashion branding.
Editorial, Horizontal, Monochrome, Clean
Luxury Fashion Houses
Grey Seamless
Editorial
