Self Service: Delicately

Oct 2025

Delicately is a fashion editorial series commissioned for Self Service. Shot by photographer Juliette Abitbol, the project leans into a documentary-style aesthetic that prioritizes soft, natural light and intimate, candid framing to capture its subjects. The work navigates a palette of textured knitwear, layered tailoring, and classic patterns against a mix of neutral studio backgrounds and exterior architectural settings. Creative direction by Lana Petrusevych grounds the series in a clean, editorial sensibility. Stylist Poppy Kain coordinates a layered look, while the production features hair styling by Claire Grech and makeup by Mel Arter. The imagery utilizes analogue film techniques, emphasizing grainy textures and earthy tones to define the visual atmosphere.

Editorial, Horizontal, Clean

Natural light

Editorial