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Self Service

Delicately
ProjectDelicately
Date

Oct 2025

Description

Delicately is a fashion editorial series for Self Service, showcasing a collection of portraits that balance clean, studio-based compositions with candid outdoor imagery. Under the creative direction of Lana Petrusevych, the project leans into an intimate, documentary-style aesthetic that prioritizes natural textures and relaxed subjects. Photographer Juliette Abitbol employs a soft, natural light approach throughout the series, enhanced by editorial styling from Poppy Kain. The visual narrative is defined by a consistent use of analogue film techniques, emphasizing grainy depth and soft skin tones across both indoor and outdoor settings. Collaborators contributing to the project include hair stylist Claire Grech, makeup artist Mel Arter, and casting director Mollie Dendle. The imagery features models Charlotte Boggia and Elina Gunawardena.

Style

Editorial, Horizontal, Clean

Techniques

Natural light

Industries

Luxury Fashion Houses

Color
Pure White
Context

Editorial

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