Sandro
Sandro's Parisian minimalist ready-to-wear, seasonal campaigns and lookbooks across fashion
Featured Sandro projects
This week's top Sandro projects, carefully handpicked by Visie's expert curators, showcase the best in style and innovation.
Project Sandro · Sandro S/S 2026 Campaign
The Sandro S/S 2026 campaign masterfully defines the season with a sophisticated fusion of editorial minimalism and cinematic energy. Under the vision of creative director Franck Durand, the campaign leans into a clean, modern aesthetic that centers on the tactile richness of the collection. Shot by photographer Hart Lëshkina, the imagery plays with soft, diffused natural light to emphasize the premium textures of leather, suede, and knitwear, grounding the luxury fashion pieces in an intimate, relatable reality. The project moves fluidly between static portraiture and kinetic motion, utilizing high-key lighting and subtle VFX to elevate the narrative. Stylist Joe McKenna introduces a layered, sartorial precision that gives each look both depth and ease, perfectly complemented by the art direction of Edouard Martin Rilhac. Whether through the interplay of mirrors, deliberate motion blur, or the juxtaposition of crisp studio strobes against organic, relaxed poses, the campaign captures a sense of contemplative cool. Models Dana Smith and Serkan Deniz anchor the visual story, embodying a reflective and effortless elegance that is quintessentially Sandro. By balancing technical precision with raw, human spontaneity, the campaign serves as a polished exploration of contemporary style, offering a compelling look at the house’s seasonal evolution while maintaining a sharp, high-end editorial focus that resonates within the global luxury fashion landscape.
Project Sandro · Spring 2025 Ad Campaign
Sandro's Spring 2025 ad campaign masterfully redefines the boundaries between high-luxury fashion and surrealist whimsy, grounding its sophisticated aesthetic in the cinematic landscapes of Cannes, France. Under the creative direction of Evelyne and Ilan Chetrite, the campaign leans into a playful narrative tension, juxtaposing the brand’s minimalist silhouettes against unexpected, sculptural elements. Photographer Nigel Shafran utilizes natural light to wash over the imagery, creating a soft, ethereal quality that highlights the textures of knitwear and supple leather accessories. Art direction by Atelier Franck Durand transforms everyday scenes into editorial portraits; whether it is a model knitting beside a lime-green sports car or a quiet interior filled with vibrant paper origami cranes, the visual language remains consistently elevated. Stylist Joe McKenna expertly curates the wardrobe, blending structured outerwear and casual separates to echo the collection’s effortless versatility. By incorporating live-action techniques, the campaign feels both grounded in lifestyle reality and elevated by a sense of artistic artifice. The models, Merel Roggeveen and Joseph Uyttenhove, navigate these carefully constructed environments with a refined poise, ensuring that the focus remains on the interplay of neutral tones and tactile materials. This work represents a cohesive vision for the fashion house, successfully marrying the heritage of French luxury with a modern, design-forward sensibility that feels both fresh and enduring.
Project Sandro · Sandro Holiday Campaign F/W25
The Sandro Holiday F/W25 campaign leans into a surrealist, high-fashion aesthetic, blending seasonal product highlights with a whimsical visual language. Under the creative direction of Franck Durand, the campaign centres on a series of studio-based compositions that pair tailored menswear and womenswear with playful papercraft and sculptural props. Photographer Andrea Artemisio captures the collection against a neutral grey seamless background, using soft, diffused lighting to emphasize texture and form. The series moves between full-length portraits—featuring models Just Verhoeff and Tes Linnenkoper—and intricate still-life arrangements. These assemblages integrate fashion accessories like leather bags and footwear with raw wood, geometric panels, and hand-constructed paper art. Styling by Francesca Izzi anchors the editorial, curating looks that range from structured overcoats and knitwear to eccentric, avant-garde silhouettes.
Project Sandro · Sandro Cruise 2025 Collection
Sandro presents its Cruise 2025 collection, a designer fashion campaign that captures a relaxed, resort-ready aesthetic. The imagery, directed by Franck Durand, features a series of outdoor scenes ranging from sun-drenched beach environments to coastal shores and amusement park settings. Photographed by Alessandro Furchino Capria, the campaign uses natural light to highlight the collection's textures and silhouettes. Styled by Berenger Pelc, the wardrobe is showcased on models Anna Robinson and Aleksandr Gordeev. The campaign leans into a vibrant lifestyle approach, utilizing clean compositions and warm tones to define the seasonal collection.
Project Sandro · Sandro Fall/Winter 2024
Sandro’s Fall/Winter 2024 campaign leans into a minimalist editorial aesthetic, grounding its menswear and womenswear collections in an industrial studio environment. The imagery, captured by photographer Alessandro Furchino Capria, prioritizes clean lines and raw textures, utilizing concrete flooring and white walls as a backdrop for the season’s structured tailoring. The series features consistent styling by Berenger Pelc, who emphasizes the tactile qualities of leather, tweed, and heavy wool through layered, earth-toned ensembles. Sculptural paper installations and wooden crates feature throughout the studio space, adding architectural dimension to the portraits. With a focus on natural light, the campaign maintains a consistent, desaturated palette that highlights both the classic silhouettes and contemporary accessories.
Project Sandro · Sandro S/S 25 Lookbook
The Sandro S/S 25 lookbook presents a polished vision of contemporary fashion, captured through a minimalist lens. Photographed by Alessandro Furchino Capria, the collection emphasizes clean tailoring and structured silhouettes, set against an architectural studio backdrop of stark white walls and concrete flooring. Creative execution is defined by textural contrasts, where organic sand dunes and metallic reflective panels provide an earthy, modern counterpoint to the apparel. Fashion styling by Berenger Pelc leans into a sophisticated palette, utilizing warm neutrals and vibrant accents that are balanced by even, soft natural light. Hair styling by Michael Delmas and makeup by Thierry Do Nascimento maintain a precise, editorial finish across portraits featuring models Jennifer Matias, Mamuor Majeng, Ruben Pol, and Saunders.
Project Sandro · Sandro F/W 25 Lookbook
The Sandro F/W 25 lookbook presents a contemporary exploration of structure and heritage. Photographed by Alessandro Furchino Capria under the creative direction of Franck Durand, the campaign frames the collection through an editorial lens that bridges minimalist studio portraiture with atmospheric, gallery-inspired settings. The visuals lean into earthy tones and clean lines, utilizing natural light to highlight the tactile qualities of knitwear, leather, and structured tailoring. Styling by Berenger Pelc and Jérôme André establishes a refined, layered aesthetic, with hair by Pawel Solis and makeup by Satoko Watanabe maintaining a crisp, balanced presentation. Models Arthur del Beato, Makur Mabor, Merel Roggeveen, and Nyakong Chan move through spaces populated by classical sculptures, antique reliefs, and museum-grade displays, grounding the modern apparel in a timeless, textured environment.
Project Sandro · Sandro S/S 25 Middle East Campaign
The Sandro Spring/Summer 2025 Middle East campaign leans into the interplay of light and architecture, framing the collection against warm, sun-drenched terracotta and industrial textures. Photographer Marco Imperatore employs directional natural light to create sharp geometric shadows, highlighting the tactile qualities of the knitwear and structured accessories. Featuring model Africa Garcia, the editorial imagery balances clean, minimalist compositions with refined styling. Hair styling by Mayu Morimoto complements the contemporary luxury aesthetic, which is defined by a warm, earthy color palette. The campaign utilizes vertical framing and rhythmic architectural settings to present the seasonal range.
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