Sandro: Sandro S/S 25 Middle East Campaign

Jan 2025

The Sandro Spring/Summer 2025 Middle East campaign leans into the interplay of light and architecture, framing the collection against warm, sun-drenched terracotta and industrial textures. Photographer Marco Imperatore employs directional natural light to create sharp geometric shadows, highlighting the tactile qualities of the knitwear and structured accessories. Featuring model Africa Garcia, the editorial imagery balances clean, minimalist compositions with refined styling. Hair styling by Mayu Morimoto complements the contemporary luxury aesthetic, which is defined by a warm, earthy color palette. The campaign utilizes vertical framing and rhythmic architectural settings to present the seasonal range.

Editorial, Vertical, Warm

Natural light

Advertising Campaign