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Sandro: Sandro Fall/Winter 2024

Brand
Date

Aug 2024

Description

Sandro’s Fall/Winter 2024 campaign leans into a minimalist editorial aesthetic, grounding its menswear and womenswear collections in an industrial studio environment. The imagery, captured by photographer Alessandro Furchino Capria, prioritizes clean lines and raw textures, utilizing concrete flooring and white walls as a backdrop for the season’s structured tailoring. The series features consistent styling by Berenger Pelc, who emphasizes the tactile qualities of leather, tweed, and heavy wool through layered, earth-toned ensembles. Sculptural paper installations and wooden crates feature throughout the studio space, adding architectural dimension to the portraits. With a focus on natural light, the campaign maintains a consistent, desaturated palette that highlights both the classic silhouettes and contemporary accessories.

Style

Editorial, Horizontal, Clean

Techniques

Natural light

Color
Jet Black
Background

White Seamless

Context

Advertising Campaign

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