Roger Vivier
Roger Vivier's exquisite luxury footwear and accessory campaigns under Gherardo Felloni
Featured Roger Vivier projects
This week's top Roger Vivier projects, carefully handpicked by Visie's expert curators, showcase the best in style and innovation.
Roger Vivier · Roger Vivier S/S 2025 Campaign
The Roger Vivier S/S 2025 campaign presents a cinematic exploration of the brand's latest collection, set against the backdrop of Paris. Directed by Marcin Kempski, the project employs an analogue film aesthetic that leans into the observational quality of its historic Parisian locations, from cobblestone streets to grand interiors. Art direction by Arthur Davison-Sharp and styling by Mariaelena Morelli ground the visuals in a 1970s-inspired palette. The film features appearances by Ines de la Fressange, Violette, and Nine d'Urso, who navigate the city environment to spotlight signature accessories and footwear.
Project Roger Vivier · La Rose Vivier
In the latest campaign for luxury fashion house Roger Vivier, titled La Rose Vivier, the brand leans into a masterclass of high-concept visual storytelling that feels both intimate and grand. Under the creative direction of Gherardo Felloni, the imagery centers on actor Eva Green, who acts as the muse for this sophisticated footwear collection. The campaign photographs utilize a striking bird's-eye perspective to frame Green against a backdrop of deep green velvet and ornate patterned textiles, establishing an atmosphere that is undeniably cinematic. By favoring low-key, chiaroscuro lighting, the project achieves a moody, painterly quality that highlights the intricate craftsmanship of the brand's iconic stiletto heels, which feature bold, fabric rose embellishments as the focal point. The composition benefits from a deliberate use of soft light and shallow focus in the foreground, creating a tactile experience that bridges the gap between commercial appeal and editorial depth. This approach not only elevates the footwear as a piece of art but also reinforces the heritage of Roger Vivier through a lens of moody, sophisticated modernism. The resulting visuals feel like a captured moment from a classic film, where every element—from the voluminous satin gown to the deliberate placement of a structured clutch—serves to ground the collection in a narrative of timeless, opulent elegance that defines contemporary luxury fashion marketing.
Project Roger Vivier · Holiday 2023 Ad Campaign
For the Roger Vivier Holiday 2023 ad campaign, Creative Director Gherardo Felloni orchestrates a visual narrative that artfully balances high-fashion polish with a touch of winter surrealism. Featuring actor Camille Razat as the face of the collection, the campaign leans into a cinematic aesthetic, seamlessly blending live-action technique with sophisticated VFX and CGI elements. The imagery captures a whimsical, festive world where luxury accessories—from crystal-encrusted handbags to ornate stilettos—are staged against frosty, dreamlike landscapes. By placing these iconic pieces on ice-sculpted squirrels or hanging them from snow-dusted, vintage street lamps, the project elevates the season into something both otherworldly and deeply tactile. The use of crisp natural light and dramatic studio strobe setups ensures that every detail, particularly the intricate beadwork and signature floral buckles, remains the focal point against cool, nocturnal palettes. This commercial endeavor masterfully utilizes editorial minimalism to create a sense of refined holiday magic, transforming everyday urban architectural motifs into a stylized, icy wonderland. Each frame reinforces the brand's identity through carefully considered compositions that highlight the interplay of textures, such as velvet, satin, and shimmering crystalline accents. The result is a highly polished, evocative series of images that feel simultaneously classic and avant-garde, perfectly encapsulating the essence of a modern, luxury winter celebration for the Roger Vivier customer.
Project Roger Vivier · 'Express Icons' 2024 Ad Campaign
Stepping onto the platform of high-end allure, the Roger Vivier Express Icons 2024 campaign expertly bridges the gap between heritage luxury and modern cinematic storytelling. Anchored by the commanding presence of actress Laura Dern, the imagery channels the golden age of rail travel to position the house's signature leather goods as the ultimate companions for a life in motion. Under the visionary direction of creative director Gherardo Felloni, the series utilizes deep, opulent palettes of velvet red and dusty rose to frame the brand's iconic quilted leather bags and metallic buckle hardware. The visual language relies heavily on a sophisticated, cinematic aesthetic, utilizing a live-action technique that feels both timeless and grounded in contemporary editorial minimalism. By situating Dern within the meticulously detailed, vintage-inspired train carriage, the campaign leans into a narrative of quiet luxury, where the texture of structured trench coats and polished metal accessories is rendered with exquisite precision. Each frame plays with soft natural light and studio strobe effects to heighten the tactile appeal of the collection, reinforcing a sense of grounded elegance. This project stands as a masterclass in atmospheric branding, demonstrating how a singular, evocative setting can elevate accessories from simple objects to essential pieces of a broader, more luxurious travel narrative that feels both intimate and grand.
Project Roger Vivier · Holiday 2024 Ad Campaign
The Holiday 2024 ad campaign for Roger Vivier captures the quintessential spirit of seasonal indulgence, transforming the brand's iconic footwear and accessories into the ultimate gifts. Under the creative direction of Gherardo Felloni, the campaign leans into a sophisticated narrative of holiday luxury, where satin-finish pumps and crystal-embellished clutches take center stage as the protagonists of a refined festive tableau. Each frame meticulously explores the interplay between textures, contrasting the deep, metallic sheen of signature rhinestone buckles with the soft, tactile elegance of vibrant satin. The execution oscillates between cinematic visual storytelling and precise commercial product placement, utilizing studio strobe lighting to ensure every nuance of the craftsmanship is articulated with clarity. By arranging the collection beneath snow-dusted, white Christmas trees amidst a backdrop of gift boxes tied in rich red and pink ribbons, the imagery evokes an atmosphere of warmth and intentionality. The use of natural light in select compositions adds an organic softness to the polished settings, grounding the high-fashion aesthetic in an accessible, celebratory mood. By emphasizing the interplay of light, color, and premium materials, this campaign successfully elevates the act of gift-giving into an editorial moment, solidifying the brand's legacy of elegance within the competitive landscape of luxury bags and accessories.
Project Roger Vivier · “Un Air de Paris” Spring 2025 Ad Campaign
For the Roger Vivier Spring 2025 campaign, titled Un Air de Paris, creative director Gherardo Felloni successfully channels the brand’s enduring legacy through a lens of contemporary Parisian elegance. Photographed by Marcin Kempski, this fashion campaign leans into a sophisticated editorial aesthetic that juxtaposes ornate interior details with the clean lines of the label’s latest collection of bags and accessories. The imagery, which expertly balances studio strobe techniques with soft, diffused natural light, captures a series of poised moments featuring models Ines de La Fressange, Violette D’Urso, Nine D’Urso, and Xin Zhilei. With art direction by Arthur Davison-Sharp and meticulous styling by Mariaelena Morelli, the project highlights the interplay between opulent textures—such as plush rugs, gilded armchairs, and intricately quilted vests—and the signature buckles of the featured handbags. Set designer Thomas Petherick crafts an environment that feels both archival and lived-in, grounding the high-end commercial work in the romantic atmosphere of a classic apartment. Each frame reinforces a sense of polished, timeless luxury, inviting the viewer into a world where architectural grandeur meets the subtle, refined details of modern luxury fashion. The campaign serves as a masterclass in visual storytelling, where every composition is carefully curated to emphasize the craftsmanship of the accessories while celebrating the graceful, effortless style associated with the iconic house.
Project Roger Vivier · Holiday 2025 Ad Campaign
For the Roger Vivier Holiday 2025 Ad Campaign, the brand leans into a high-fashion aesthetic that masterfully bridges the gap between commercial product clarity and editorial sophistication. Captured through the lens of photographer Jana Gerberding, the campaign invites viewers into a curated world where texture serves as the primary language. By pairing the deep navy velvet of signature high-heeled pumps with the sharp, rhythmic geometry of pleated textiles, the imagery establishes a rhythmic visual dialogue. Model Sara Dijkink brings a poised, minimalist energy to the frame, whether showcased in full-length compositions or precise, stylized product shots. The use of studio strobe lighting remains consistent throughout, creating a soft yet deliberate luminosity that elevates the tactile appeal of satin rosettes and multifaceted crystal buckles. This approach not only highlights the intricate construction of the evening clutches and footwear but also anchors the collection within a contemporary, vibrant color palette of muted blues and rich reds. By stripping away unnecessary environmental distraction, the campaign achieves an editorial minimalism that feels both timeless and sharp. The result is a series of images that prioritize silhouette and material quality, ensuring that every detail—from the sheen of silk to the pile of velvet—communicates the refined heritage of the maison while maintaining a fresh, modern editorial edge.
Project Roger Vivier · Holiday 2025 Ad Campaign
The Roger Vivier Holiday 2025 campaign explores a surrealist, miniature aesthetic, placing luxury accessories within the context of intricate, handcrafted architectural dioramas. Under the creative direction of Gherardo Felloni, the campaign features handbags, pumps, and sandals staged against detailed Parisian-style storefronts and rooftops. Utilizing 3D render and CGI techniques alongside traditional commercial photography, the series creates a whimsical, fairytale-inspired narrative. The compositions highlight the brand's signature hardware and crystal embellishments through warm, cinematic lighting and a clean, polished visual language.
Project Roger Vivier · Eva Green for Autumn Winter 2025/26 “La Rose Vivier” campaign
Roger Vivier presents the Autumn Winter 2025/26 'La Rose Vivier' fashion campaign, featuring actor Eva Green. The visuals are defined by a polished aesthetic and warm, deliberate lighting schemes that highlight intricate textures and sculptural accessories. Photographer Marie Schuller captures a series of editorial compositions, balancing soft, atmospheric studio light with more graphic, architectural shadow play. Art direction by Arthur Davison-Sharp and styling by Mariaelena Morelli emphasize the collection's focus on material contrasts and refined silhouettes, supported by hair styling from Shon and makeup by Harold James.
Project Roger Vivier · Holidays 2023
Roger Vivier presents its Holidays 2023 fashion campaign, starring actor Camille Razat. The imagery, captured by photographer Marcin Kempski with art direction by Arthur Davison-Sharp, frames the collection within a series of stylized, theatrical vignettes that lean into a retro winter fantasy. Featuring set design by Michał Zomer, the campaign incorporates surreal architectural elements and nocturnal backdrops. Polished styling includes detailed makeup by Elodie Barrat and manicures by Nafissa Djabi, highlighting the brand’s bags and evening footwear through a commercial lens.
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