Roger Vivier

Sep 2025

In the latest campaign for luxury fashion house Roger Vivier, titled La Rose Vivier, the brand leans into a masterclass of high-concept visual storytelling that feels both intimate and grand. Under the creative direction of Gherardo Felloni, the imagery centers on actor Eva Green, who acts as the muse for this sophisticated footwear collection. The campaign photographs utilize a striking bird's-eye perspective to frame Green against a backdrop of deep green velvet and ornate patterned textiles, establishing an atmosphere that is undeniably cinematic. By favoring low-key, chiaroscuro lighting, the project achieves a moody, painterly quality that highlights the intricate craftsmanship of the brand's iconic stiletto heels, which feature bold, fabric rose embellishments as the focal point. The composition benefits from a deliberate use of soft light and shallow focus in the foreground, creating a tactile experience that bridges the gap between commercial appeal and editorial depth. This approach not only elevates the footwear as a piece of art but also reinforces the heritage of Roger Vivier through a lens of moody, sophisticated modernism. The resulting visuals feel like a captured moment from a classic film, where every element—from the voluminous satin gown to the deliberate placement of a structured clutch—serves to ground the collection in a narrative of timeless, opulent elegance that defines contemporary luxury fashion marketing.

Editorial, Commercial, Cinematic, Moody

Low-key / chiaroscuro, Soft Light

Luxury Fashion Houses, Footwear, Fashion