Roger Vivier

Oct 2025

For the Roger Vivier Holiday 2025 Ad Campaign, the brand leans into a high-fashion aesthetic that masterfully bridges the gap between commercial product clarity and editorial sophistication. Captured through the lens of photographer Jana Gerberding, the campaign invites viewers into a curated world where texture serves as the primary language. By pairing the deep navy velvet of signature high-heeled pumps with the sharp, rhythmic geometry of pleated textiles, the imagery establishes a rhythmic visual dialogue. Model Sara Dijkink brings a poised, minimalist energy to the frame, whether showcased in full-length compositions or precise, stylized product shots. The use of studio strobe lighting remains consistent throughout, creating a soft yet deliberate luminosity that elevates the tactile appeal of satin rosettes and multifaceted crystal buckles. This approach not only highlights the intricate construction of the evening clutches and footwear but also anchors the collection within a contemporary, vibrant color palette of muted blues and rich reds. By stripping away unnecessary environmental distraction, the campaign achieves an editorial minimalism that feels both timeless and sharp. The result is a series of images that prioritize silhouette and material quality, ensuring that every detail—from the sheen of silk to the pile of velvet—communicates the refined heritage of the maison while maintaining a fresh, modern editorial edge.

Editorial, Commercial, Editorial, Commercial

Studio strobe