Roger Vivier

Feb 2025

For the Roger Vivier Spring 2025 campaign, titled Un Air de Paris, creative director Gherardo Felloni successfully channels the brand’s enduring legacy through a lens of contemporary Parisian elegance. Photographed by Marcin Kempski, this fashion campaign leans into a sophisticated editorial aesthetic that juxtaposes ornate interior details with the clean lines of the label’s latest collection of bags and accessories. The imagery, which expertly balances studio strobe techniques with soft, diffused natural light, captures a series of poised moments featuring models Ines de La Fressange, Violette D’Urso, Nine D’Urso, and Xin Zhilei. With art direction by Arthur Davison-Sharp and meticulous styling by Mariaelena Morelli, the project highlights the interplay between opulent textures—such as plush rugs, gilded armchairs, and intricately quilted vests—and the signature buckles of the featured handbags. Set designer Thomas Petherick crafts an environment that feels both archival and lived-in, grounding the high-end commercial work in the romantic atmosphere of a classic apartment. Each frame reinforces a sense of polished, timeless luxury, inviting the viewer into a world where architectural grandeur meets the subtle, refined details of modern luxury fashion. The campaign serves as a masterclass in visual storytelling, where every composition is carefully curated to emphasize the craftsmanship of the accessories while celebrating the graceful, effortless style associated with the iconic house.

Editorial, Commercial

Natural light

Bags & Accessories, Fashion