Reese's
Featured Reese's projects
This week's top Reese's projects, carefully handpicked by Visie's expert curators, showcase the best in style and innovation.
Reese's · Signs
Reese’s commercial project, Signs, explores everyday moments through a cinematic lens. The spot tracks a series of individuals across diverse environments—spanning congested urban settings, quiet office cubicles, and private living spaces—all united by a cohesive aesthetic. Produced by Frank Content with agency support from FCB Toronto, the film utilizes warm color grading and golden hour lighting to create a consistent atmosphere. The visuals rely on a blend of close-ups and wide framing to ground the narrative in a live-action technique, punctuated by lens flares that emphasize the shifting outdoor landscapes.
Reese's · Halloween Council
Reese’s Halloween Council is a commercial film that brings together a festive group, including Christina Ricci and Kathy Najimy, to debate the intricacies of the holiday season. Gathered around a conference table surrounded by themed decor, the ensemble cast discusses their connection to the confectionery brand through a comedic, theatrical lens. The production utilizes live-action technique to capture the high-energy interaction between the participants. Set within an environment defined by vibrant, dramatic interior lighting and seasonal motifs, the spot adopts a vertical format tailored for contemporary digital platforms.
Reese's · Signs Cinema
Reese's Signs Cinema project is a lifestyle-focused commercial campaign exploring moments of pause across diverse environments. The production moves through varied settings, including outdoor landscapes, office workspaces, and barbershops, anchored by a consistent aesthetic approach. The film leans into a cinematic visual language, utilizing warm golden hour lighting and lens flares to establish an atmospheric glow. The project was developed by agency and creative leads at FCB Toronto, with production handled by Frank Content, editorial by Saints Editorial, and visual effects provided by Darling VFX.
Reese's · Signs
Reese’s delivers a cinematic commercial spot titled Signs, presenting a sequence of vignettes that capture characters across various domestic and professional settings as they fixate on an unexpected, glowing horizon. The narrative flows through transitions from office spaces and barber shops to expansive outdoor landscapes, relying on a warm, amber-hued color grade to maintain a cohesive atmospheric tone. Directed by Frank Content with agency creative by FCB Toronto, the film utilizes live-action techniques, dramatic lens flare, and golden hour lighting to establish its visual focus. Post-production and VFX were managed by Darling VFX, with editorial work provided by Saints Editorial and sound design credited to Stock Version and AOB Version.
Reese's · Yes!
Reese's introduces a new caramel-layered peanut butter cup in this commercial campaign, titled 'Yes!'. The spot pairs high-fidelity product photography showing the caramel pour with comedic live-action scenes featuring a family reacting to the news. The work channels a humorous tone, balancing studio-lit product shots with energetic, residential-set performances. Developed by agency Erich & Kallman, the production involved a wide cross-functional team, including Dummy, Arcade Edit, and House of Parliament for VFX. The soundscape and musical direction were provided by M Squared, with casting handled by Clockwork Casting.
Reese's · Bride - Super Bowl Teaser
This Super Bowl teaser for Reese's shifts from a crisp, studio-lit macro product shot to an expansive outdoor narrative. The spot follows a bride racing through a valley landscape, juxtaposing a traditional wedding gown with the unexpected backdrop of an erupting volcano. The project features live-action technique and drone footage to capture the scale of the scene. Developed by agency Erich & Kallman with production handled by Epoch Films, the work incorporates VFX and post-production from The Mill US and Arcade Edit to integrate the comedic narrative elements into the cinematic environment.
Reese's · Scooter - Super Bowl Teaser
Reese's 'Scooter' Super Bowl teaser film in the CPG and packaged food industry leans into wide-open cinematography to introduce the brand's game day narrative. The live-action spot centers on an elderly woman navigating hilly, mountainous terrain on a mobility scooter, capturing the movement with both aerial and close-up perspectives. The commercial utilizes natural light to emphasize the expansive landscape and the subject's expression, transitioning from a graphic product cross-section to an outdoor scenic environment. Production was handled by Epoch Films, with creative direction by agency Erich & Kallman and post-production work by The Mill US.
Reese's · It's Lava Time
Reese's 'It's Lava Time' is a humorous commercial campaign conceptualized by agency Erich & Kallman. The spot balances expansive landscape shots of crowds reacting to a volcanic eruption with high-definition, macro studio footage focusing on the product. Employing live-action technique and slow motion, the creative captures the flow of chocolate within a Reese's Big Cup, drawing a visual parallel between the erupting volcano and the product's filling. The production leans into a high-energy narrative centered on park rangers and onlookers witnessing the chocolate-filled landscape.
Reese's · Don't Eat Lava
This humorous commercial spot for Reese's, titled Don't Eat Lava, utilizes a narrative setup featuring a park ranger navigating a volcanic landscape to warn tourists away from molten rock. The work pivots between outdoor comedic live-action footage and high-definition studio macro shots of the chocolate peanut butter cup, emphasizing the product's filling. Produced by Epoch Films with creative agency Erich & Kallman, the campaign leans into vibrant orange color palettes to contrast with the natural earth tones of the environment. The execution integrates CGI 3D renders to highlight the dessert's texture alongside traditional live-action cinematography.
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