This Super Bowl teaser for Reese's shifts from a crisp, studio-lit macro product shot to an expansive outdoor narrative. The spot follows a bride racing through a valley landscape, juxtaposing a traditional wedding gown with the unexpected backdrop of an erupting volcano.
The project features live-action technique and drone footage to capture the scale of the scene. Developed by agency Erich & Kallman with production handled by Epoch Films, the work incorporates VFX and post-production from The Mill US and Arcade Edit to integrate the comedic narrative elements into the cinematic environment.
